How many followers does The Knot have?
Currently The Knot has roughly about 1.4M followers on Instagram, which is pretty good.
Is The Knot a proper influencer to work with?
Our stats says that The Knot posts normally collect about 5.1K likes in average. If you are fine with that impact level – go on!
Does The Knot advertisement work?
To estimate whether The Knot advertisement is worth doing you should take into account the average engagement rate of corresponding inctagram.com @theknot account which is ~ 0.35%. This is approximately how many interations you are likely to get with respect to the overall followers number.
What will be the reach I get if placing ad in The Knot Instagram account?
The maximum potential reach is about 1.4M people (but most probably will be around 10% of this value).