How many followers does IMDb have?
Currently IMDb has roughly about 2.4M followers on Instagram, which is pretty good.
Is IMDb a proper influencer to work with?
Our stats says that IMDb posts normally collect about 19.7K likes in average. If you are fine with that impact level – go on!
Does IMDb advertisement work?
To estimate whether IMDb advertisement is worth doing you should take into account the average engagement rate of corresponding inctagram.com @imdb account which is ~ 0.83%. This is approximately how many interations you are likely to get with respect to the overall followers number.
What will be the reach I get if placing ad in IMDb Instagram account?
The maximum potential reach is about 2.4M people (but most probably will be around 10% of this value).