How many followers does Lonely Planet have?
Currently Lonely Planet has roughly about 2.7M followers on Instagram, which is pretty good.
Is Lonely Planet a proper influencer to work with?
Our stats says that Lonely Planet posts normally collect about 17.9K likes in average. If you are fine with that impact level – go on!
Does Lonely Planet advertisement work?
To estimate whether Lonely Planet advertisement is worth doing you should take into account the average engagement rate of corresponding inctagram.com @lonelyplanet account which is ~ 0.66%. This is approximately how many interations you are likely to get with respect to the overall followers number.
What will be the reach I get if placing ad in Lonely Planet Instagram account?
The maximum potential reach is about 2.7M people (but most probably will be around 10% of this value).