How many followers does BBC News have?
Currently BBC News has roughly about 12.4M followers on Instagram, which is pretty good.
Is BBC News a proper influencer to work with?
Our stats says that BBC News posts normally collect about 25.7K likes in average. If you are fine with that impact level – go on!
Does BBC News advertisement work?
To estimate whether BBC News advertisement is worth doing you should take into account the average engagement rate of corresponding inctagram.com @bbcnews account which is ~ 0.21%. This is approximately how many interations you are likely to get with respect to the overall followers number.
What will be the reach I get if placing ad in BBC News Instagram account?
The maximum potential reach is about 12.4M people (but most probably will be around 10% of this value).
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