Brand Social. | Shorty Produkshins is Social Branding, Public Relations and Design Strategies
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Shorty Produkshins- Online Promotions and Social Branding 2010

ocial Branding can actually save the life of a company that is barely hanging on to it's hinges. Social Branding links a consumer to a brand in a responsive way. The brand is then able to communicate with the end-consumer and customize the brand to the need of the consumer, who in turn needs the goods and/or services that the company has to offer.

Social Branding gives a brand "life" in establishing an archetype, or persona, to the brand. This helps the end-consumer latch on and associate the brand as an important part of their life and the "go to" for that specific need. It helps in creating an actual and personalized bond with the end-consumer and leads to further Word of Mouth Awareness and Viral Awakenings that will lead to a larger consumer base and much larger ROI for the brand over time!

What is a "Promotions Web?"
Shorty Produkshins has what has been dubbed a "Promotions Web" by Jessica Abraham, founder of the company. A Promotions Web is the 2010 version of a barter marketplace. Each brand has something to offer the other brand without the need for monetary compensation, as this will come through lent and traded "favors." Through the Promotions Web, client brands of Shorty Produkshins have the opportunity to sponsor each other and/or become a sponsor of a particular company in exchange of Word of Mouth and Promotional Interests. This may be made through contest prizes, giveaways, or services traded amongst one another, saving marketing budgets from major expenses and gaining new found exposure in the process. The Promotions Web also includes those that can help build a brand's appearance on the web, and in general, at low costs and great qualities (i.e. Photographers, Videographers, Producers, etc.).
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Added by Royalty Connected on Saturday, May 02, 2015
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Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
 

 

 

 

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