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Event with a cause: TicketForce unveils new implementation tool for non profits. Tags: ticketforce branding event marketing cause marketing incentives fundraising strategic partnerships events lieve events live music social
Elements of Internet Marketing: Continuity. Tags: Elements of Internet Marketing Continuity Content Marketing Social Branding Creative Content Social Media Storytelling Social Engagement SEO

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internet marketing, content marketing, creative collateral, public relations, social branding, elements of internet marketing, internet marketing 101, jessica abraham, jessica n abraham, jessica n abraham hogan, internet marketing orlando, internet marketing fort pierce, internet marketing pittsburgh

 

DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of "Continuity.” Enjoy!

 

Today, we speak about continuity, because it is a very important matter that needs attended to “on an ongoing basis.” In the process of Internet Marketing, this is one of the most basic and most important elements. It doesn’t matter what you are doing in your campaign, as long as you are doing it repetitively, you will see some sort of progress. While it depends on what you are actually doing as to how successful you will be in your campaign, you will always see some type of a positive reaction to all of your hard work. Think of someone taking a chisel to a large bolder. Eventually, it will break through and the job will be done.

Continuity does not necessarily mean to continue doing small tasks and waste your time on these tasks that only show a small return. But, it may mean that not doing those small tasks will hold your larger tasks back from their full potential. This is what we want to keep in mind at all times.

For example, in owning a smaller business that provides marketing services to clientele, you have to “be on point” at all times. Your potential clientele will “Google” you to see how well you do. If you are not on the first few pages of Google or get too much traffic to your site, they may look down on you. If your site is constantly falling behind on important key searches related to your company, they will look at you cross-eyed and not take your servicing seriously. If you continue to let negative reviews and feedback build up against your company, you are hindering current and future prospective clients from ever using your services. Therefore, all that you do is in vain.

You may not have a large team of people working with you. That is fine. But, you need to be sure to have a daily or weekly check list of things that seem silly to have a checklist of. This list would contain link building, landing page creation, press releases, social media updates and other tasks that would lend to building backlinks and traffic, as well as awareness for the company. You also want to be sure that you are continually checking for your brand’s reputation on the web and redirecting any negative attention that you are getting. We know that your client’s projects are more important. But, remember your brand is just as important… if not more… because it carries the weight of quality for your past, current and future client base.

Everything you do on the web optimizes it and improves your brand awareness strategy. Everything you don’t do that your competitors are doing stands to set you back and have your client base questioning your abilities. Keep in mind, your clients may actually be knowledgeable of the science behind what you do but not have the time to do it themselves. You have to prove to be an expert in your field no matter what. You have to keep yourself in the limelight, shine positively, and continue to RISE in engines -- not fall behind.

Elements of Internet Marketing: Fresh Content Tags: marketing online social media social branding branding brand managment brand monitoring internet marketing assets creative writing content

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internet marketing of orlando, internet marketing orlando, jessica n abraham hogan, internet marketing pittsburhg, punxsutawney, fort pierce, atlanta, baltimore, dallas, memphis, detroit, fresh content, content marketing, social branding, social media, seo, sem, blogging, web design,

DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of "Fresh Content.” Enjoy!

Like produce, crackers, and bread over time, content can become stale and less able to do anything great for a brand, other than to stand in to fill space and act as a paper weight. Content is created for a purpose. And, true it is always great for storytelling and portfolio purposes. But, once that purpose has been fulfilled, there is nothing left for that content to do of any remarkable means… other than to hold position for a brand, be part of the brand’s story and acting as portfolio filler.

The purposes of content may vary. Content may be displayed for informative, educational, persuasive and entertainment reasons. It can also contribute to an aesthetic experience of a brand’s presence, as well as be implemented for Organic Search Engine Optimization tactic. But, eventually, technology evolves. Aesthetics lessen. Information becomes outdated or too widely known. People have “heard it all before.” Events have come and gone. And, content has optimized the medium to the fullest already. New content is a must, and it should have been here “like yesterday!”

There is always a need for fresh, new content. It is needed to give a website or interactive platform “the magic touch.” It keeps people returning. It keeps your awareness and presence viral. It continues to expand into new realms of optimization for the brand. And, hey! It gives your brand the credibility that something is always being done! Ultimately, your brand’s influence translates into being a “hard worker” in the eyes of your audiences, gaining a powerful respect from them -- even if your products or services are lacking in quality and demand.

Fresh content will keep competition competing fairly. After all, they can’t copy what you have done in the past and continue to “one up” that same content and predecessors every week without feeling the threat of losing clientele, while taking yours. As a matter of fact, healthy competition will keep competing brands sending clientele your way, because “alternatives” are always sought after. The more content available, the more your brand “speaks for itself.” Sales are more easily closed on their own; while more time and resourcing can be spent on pumping out quality products and services.

Fresh content will lead optimization efforts in a positive direction. The more content that is created, named correctly and shared amongst consumers, the better. The more backlinks created through content, as well as content placement, the better. Awareness and optimization efforts will skyrocket. More keywords will be “owned” by your brand, and brand expansion will guarantee a lead in the marketplace, as far as Internet Marketing practices go.

Fresh content takes away the “stale,” outdated appearance of an idle company even if the client base expands through referrals. That being said, it is wise to update and add new content on an ongoing basis. Why lose potential consumers? Why keep your brand from gaining new consumers? Fresh content is a necessity. Continue creating today!

Elements of Internet Marketing: The importance of the press release Tags: Elements of Internet Marketing Press Releases Public Relations Native Marketing Social Media Storytelling Social Engagement SEO

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Jessica N Abraham Hogan, Jessica abraham, Jessica N Abraham, Elements of Internet Marketing, Press Release 101, How to Make a Press Release, Professional Press Releases, Press Release Development

DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of "Press Releases". Enjoy!

We all want to get our message out to the masses. We all want to scream it from the rooftops and keep the “telephone” effect going. But, what will really help our brand to succeed in today’s Global marketplace? How will we encourage rapid spread of our message to Corporate Partners, Investors, Brand Enthusiasts and the media?

 

Traditional approaches have always encouraged businesses to release press sheets to the media in the form of a Press Release. This has always been highly effective, because Media Partners are always looking for “the latest” in news on select topics to report to their audiences. The less searching that they have to do to find out everything that they need to know about your brand’s latest news, the more likely they are to even learn of its existence.

As populations increase and more businesses are founded through these populations, more brands are seeking attention from media outlets. This is leading to the influx of flooded e-mail submissions and mailroom ambushes of press opportunities, all the while being ignored due to lack of feasibility amongst available resources. Writers simply find their own stories, either by means of networking or through Online distribution sites.

Modern technologies have led to new venues of spreading your message to the masses. Yes, the continued networking on social platforms, such as Linkedin and Facebook (and especially with those in the press) come in handy. But, so much information is being submitted amongst “friends” and “connections” per minute, that it is easy to simply fall through the cracks. Additionally, those Brand Enthusiasts are already aware and interested in your brand’s latest releases, but what about those new potential consumers that aren’t even aware of your brand’s imprint within your industry. How do we reach them?

This is where we discuss the importance of the Press Release, as we know it today. Press Releases can appear to us in a tangible form, but they are now more common to be found via digital formatting around the net. Some brands simply include Press Releases within their own blogs, Press Rooms (which are very important to have) on company websites, or in E-mail Correspondences with previous contacts. This is fine; but again, where is the outreach to new potential consumers?

Today, not only is the release of press more common within a digital platform, but the receiving end is also done this way. As mentioned, writers are finding themselves heading to distribution sites around the net to seek a variety of unique press opportunities from brands and organizations around the World. They can simply search a topic and find an intriguing amount of results based on entered criteria. Due to multiple submissions, it won’t seem as though a specific brand has a monopoly on the writer’s news stories due to “contact only” submissions from those already in their Rolodex.

Press Releases, and especially Social Media Releases, are key elements in Advanced Internet Marketing tactics. They are one of the fundamental stages in Brand Awareness on the web. They include information about our brand, news about the brand, and links (backlinks) to our brand’s presence around the net. They are organic in nature, so they tend to optimize all links attached based on keywords found within the content of our release. With Social Media Releases (SMR), we are able to include videos and pictures that better depict the information that we are distributing.

Some news sites, like Google News, AOL News or Yahoo News, tend to demonstrate loyalty by solely using specific distribution networks to create press stories. Some newswires, another name given to distribution sites, generate submissions through paid subscriptions by brands, which are also accepted by the third-party news outlet. Each channel uses their own set practices based on established readers of the site. The key to distribution “switch offs” are by creating easy-to-use content that makes the process easier for wires to continually flow.

Stories that are most shared, backlinked to and from, or that are most accessed will more than likely be picked up by news sources immediately, due to obvious interest in your brand’s story. Using distribution networks with Social Sharing enabled will allow your release to be shared around the net, hike your optimization in search engines, and show a count of shared interest and/or “likes” surrounding your story. While this may help, it certainly will not hurt your brand. What will hurt your brand is “spamming” too many distribution channels with the same exact version of the press release.

You will find, search engines generally do not like “duplicate” materials. Therefore, they are less likely to rank duplicate sources unless they are attached to highly ranked web channels. This is another story for another day, but what matters at the moment is choosing the right distribution channel wisely. Duplicate releases are fine, but this must take place only through channels that hold a high reputation on the web. Some sites, however, will reject duplicate material in order to keep their prestigious reputation in place.

Lower ranking sites usually do not mind duplicate stories, and it would be wise to have separate stories to share at these channels. As a matter of fact, if immediate awareness is all that you seek, go ahead and place your release within these sites. It is not promised that your release will ever be seen here, however. By doing this, it is also not promised that search engines will ever recognize it as a valuable piece of search history, because it is a duplicate. By having a separate release and engaging in this method, it is a gamble -- but it can be highly effective on the contrary.

In releasing your story to the media, make sure you do not forget to backlink to it. Backlinks will find ranking through crawling of already established and ranked sites. Do not forget to submit your release to search engines. There are hundreds of search engines with active searches in place on a daily basis. Keep in mind, there are more search engines than just Google, Yahoo, or Bing.

Keep in mind that Youtube is considered one of our most used and influential search engines, as reported by recent web studies. That being said, do not forget to include video with your Social Media Release. It may be wise to create a video with your latest story in tact, even if not release an SMR.

News sources may include your video within their own version of your story for release. There are many people that get their news through video depictions, as opposed to actually reading the story surrounding it in text. Through video, you have the opportunity to tell the whole story in your own way and be promised that the story not be misconstrued and misrepresentative of important facts that you want portrayed. Video counts will also dictate interest in your story through video views. Take advantage of this! It shows that people actually seek information that you are giving.

Press releases aren’t just the point of contact for our brand to media outlets. They are a highly effective tool for Brand Awareness, Backlinking and Consumption. They are an effective way of telling our story in our own words. They are a means of updating audiences of our brand’s track record, documenting our story and keeping positive energies flowing through our brand’s veins. Continuous press excites our audiences and keeps them interested in our brand’s progress, even feeling a part of our brand’s success. How are you using press to your advantage in staying ahead of competition? If you are not, maybe it is time to start.

Educational App encourages "Social" with contest in promoting Math to our youth! Tags: mobile applications iphone app math childhood education education development math arrow sproglit examiner social network public relations
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Stupid Cancer's Instapeer App supports young adult cancer victims via "Social" Tags: mobile applications mobile marketing app stupid cancer instapeer therapy examiner social network public relations

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stupid cancer, mobile app, peer network, instapeer, social network, cancer, terminal illness, consultation, therapy

 

Elements of Internet Marketing 101: Brand Social (On Demand) Tags: Elements of Internet Marketing Social Branding Public Relations Native Marketing Social Media Storytelling Social Engagement SEO

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Brand Social, Social Branding, Social Media, Content Management, Content Manager, Social Networking, PUblic Relations, Social Media Release, Internet Marketing, ONline Promotions, Digital Marketing, Facebook, Twitter, Instagram, LinkedIn, Shorty Produkshins, Shorty Productions, Jessica N Abraham Hogan, Jessica Abraham, Jessica N Abraham, Internet Marketing Orlando, Internet Marketing Punxsutawney, Internet Marketing Pittsburgh, Internet Marketing Fort Pierce, Internet Marketing Miami, Atlanta, Detroit, Houston, Dallas, Elements of Internet Marketing, Internet Marketing 101, How to Promote My Music

 

DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of "Branding Social". Enjoy!

 

As you have noticed in earlier articles, branding is one of the key elements in making “everything” come together and work properly. We have discussed archetypes and why they are important to a brand. We also discussed how archetypes and branding are what actually dictates the direction in which marketing endeavors are to go. The next point of branding we are going to cover implements the brand presence, spoke about also in a previous post, and how it relates to your audiences and fans Online.

I recently had a discussion with a colleague on the levels of clientele one might have. Sure, you will have niche markets based upon interests and specific calls to action. However through the implementation of the web and use of social networks, the spectrum of opportunity has been broadened.

 

Internet Marketing Basic 101 — BrandYOU. What do you want to portray? How are you perceived?

Versatility is one of those fine-line topics. Versatility can easily lead into the controversy surrounding the “Jack-of-all-trades, Master-of-none” paraphrase. The final perspective is that versatility is a very bad thing. Now, if you limit the usage of these “additional skill levels” to a minimum in helping to benefit and strengthen your brand, it is a great thing. Hence, the sky is blue but can also be grey!

Versatility, as related to target markets on a broadened-yet-basic level, are key in deciding specific marketing sets. After all NOT keeping in mind these many types of consumers, you have the chance of seeing a domino effect that will ruin your endeavors altogether! These markets, through hierarchy, include those of corporate, organization, client, customer and consumer.

We have to decide how to appease these markets while appealing to our niche. The reason is because how we conversate, what we upload, what we share –how we are perceived– is dependent upon our audiences tastes and what will lead them into taking us seriously. There is so much that I could talk about on this subject that I might as well write a book on it! But, let me cover this topic a bit before moving on in this conversation, leaving out the trade secrets and psychological elements.

Let’s begin by breaking down the market types, what is expected by these markets, how one must appease them and why:

  • Market Type: Corporate
  • Relationship to a Brand: Sponsors, Partners, Affiliates, Investors.
  • What do They Expect?: Professionalism and Professional atmosphere. Conversions.
  • Product to be Provided: An ROI, mutually benefiting business arrangement.
  • Market Type: Organization
  • Relationship to a Brand: Supporters, Cross-Promoters, Partners, Supported-by, Influencers.
  • What do They Expect?: Professionalism, ethic, and mutual benefit.
  • Product to be Provided: Something in exchange for something, tangible or intangible. Mutual benefiting relationship.
  • Market Type: Client
  • Relationship to a Brand: Pays for Services and Products.
  • What do They Expect?: High quality and professional work to speak for the brand and as the brand
  • Product to be Provided: Something tangible and/or intangible to fulfill the need of a customer, while attracting and converting consumers into customers.
  • Market Type: Customer
  • Relationship to a Brand: The End-User. Products and services are meant for this person’s consumption and are paying.
  • What do They Expect?: A need to be fulfilled to satisfaction.
  • Product to be Provided: Something tangible, such as an actual product or service in exchange for cash.
  • Market Type: Consumer
  • Relationship to a Brand: May or may not be a customer. They may be what creates virality and Word of mouth. Has a general interest in your work and may become a customer or client one day.
  • What do They Expect?: Entertainment and substance. Something that they can use to fulfill a need.
  • Product to be Provided: Something intangible such as websites, artwork, social media, conversation.

In order to brand socially, meaning having a social presence Online in order to promote and market your brand, you have to keep these values in mind based upon the “company you keep.” If any or multiple market types are non-important to you, you may exclude them from your current plan. But, keep in mind that literally everything you emit is saved on the web somewhere. So be cautious in exactly what you post and upload for public consumption.

One day, you may include these excluded markets into your business plan. It would be a shame if your reputation was soiled over something minor; and this would be the reason to miss out on opportunities for expanding your brand’s future. In fact, beware of any written or recorded medium, for competitors and brand enemies may use it against you in form of mp3, video or screenshot upload!

When involving the net for professional work, try to stay professional. Even if your archetype is that of the "Villain." We can love to “hate” you, as long as you stay “about business” the whole way!

 

Back on topic, branding socially — or social branding — is the most important element in creating the perfect Brand Persona. The Brand Story is told through an interactive, digital journal comprised of uploads, status updates, polls, blogs and conversation. This is how you will include and interact with your audiences every step of the way, even lurkers who sit back and pretend to be invisible. They get the feeling of contribution to the brand’s success story.

In being “friends” with the brand, your brand gains loyalty and enthusiasts who will share and contribute to just about anything you post online and then speak about it offline. Your brand becomes a somebody in this “Always On” culture. This is Viral Marketing and Word of Mouth at its finest! This is also the full circle of Brand Awareness that leads to a thriving Brand Tenure (how long the brand can remain alive and in power) that will last for many years to come.

Have you ever heard the song by Ashton Martin (Detroit Rapper, National Recording Artist), called “I Know Somebody?” Through Social Networking, everyone “knows somebody that knows somebody that knows somebody that knows YOU…” or BrandYOU thanks to the web! Take advantage of this and don’t forget to brand yourself socially today and to create a better presence for your brand on the web! It’s all about first impressions and perceptions. It’s all about the rules of BrandYOU! Brand socially and you, too, will be a “New Era of Royalty.

 

Elements of Internet Marketing: Incentives Tags: Elements of Internet Marketing Continuity Content Marketing Social Branding Giveaways Social Media Incentives Social Engagement SEO

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elements of internet marketing, incentives, marketing 101, jessica abraham, jessica n abraham, jessica n abraham hogan, internet marketing orlando, incentives, free, giveaway, gift, contest, internet marketing pittsburgh, internet marketing atlanta, detroit, fort pierce, shorty produkshins, shorty productions

DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of "Incentives." Enjoy!

 

Everyone likes “FREE.” As a matter of fact, it is pretty likely that nobody is going to turn down “free.” At the same time, most of our modern society hates doing anything for free… including giving up personal information. This reason comes from past abuse from naive and unethical businesses. No one likes SPAM. While it may be free, it is not friendly. Think of it as a demon that needs “exorcised” immediately. No one wants a “buddy” that will haunt them and annoy them for the rest of their lives.

 

In business, when we give someone something free, it likely comes with a price. We usually expect some sort of “buzz” to be created, because one person will tell the next about this “cool” new “thing” that they got for free. The next person will seek out a free item as well. This is Word of Mouth Marketing. An incentive is given for word about our brand to be spread. It is as simple as that!

As with many successful marketing actions, many businesses are against giving things away for free or taking the risk. Yet, they will complain that they aren’t making the income that they would like for the overall business venture. This is where the problem remains for them. After all, you have to take risks and do something new in order to succeed.

There are many businesses, on the other hand, that thrive through incentives. Incentives often come in the form of products, services and trials. Yet, some businesses have been benefiting from creating an actual monetary reward for their consumer base. Companies like DealsPlus pay users per deal that they list on the site, creating content. They also pay for articles to be written on their blog, coupon posts and other actions that take place.

Other sites give incentive rewards to those that refer users to become users on the site, through content generation and followers, and through referring hirees to the team. In the past, I personally worked with a company that paid college students a dollar to sign up as users on their site. They had to literally sign up through our laptop and mobile devices and confirm their accounts before being paid. These users became the most active on our site, because they had something to gain from it.

The downfall to incentive programs is what may lead consumers from becoming willing to participate in them freely. You see, so many ethical businesses have failed to adopt incentive programs, while more unethical practices have encouraged them. This is where the evil SPAM comes into play, as well as unauthorized charges to credit cards, scams, false contest and giveaway programs in attempts of collecting important information from clientele and so on. As business owners, we have to find a way to combat this, while including an incentive program into our marketing plans.

In including incentive programs into our marketing plans, we have to ensure participants that their privacy information is secured and won’t be sold, that they can trust us, and that participation is worth “the hassle.” Ensuring that our Brand Presence is intact and our reputation precedes us, we have a better chance at creating Brand Trust with our new potential consumers and those who use our products out of necessity. If we hold contests and giveaways, we must be sure that we prove that it was a real contest and announce the actual winner in a public place (Online). Those that entered will be more lead to believe that it will be “better luck next time” and will more than likely participate in the future.

What some people fail to realize is that incentives may be open to everyone. But, the opportunity was a “privilege,” because not everyone will know about it until it is too late. It was a “privilege,” because the consumer has a 1-on-1 experience with the brand, as well. Privilege leads to a personal story where the consumer is part of the overall story and history of the brand. This makes for Loyalty and Tenure. And if you are a business owner, what better incentive is there? Remember, incentives are everything if you can prove it is worth anything for your consumer to take action. Give a good call to action and you’re halfway there!

Some ways that incentives will help brands:

  • Brand Loyalty
  • Brand Trust
  • Word of Mouth
  • Viral Marketing
  • Guaranteed Funneling - Call to Action
  • Sign Ups
  • “Privilege”
  • Sales
  • Press Opportunity
  • SEO Opportunity
  • Brand Action
  • Cross Promotions
  • Sponsorships
  • Conversation
  • Social Activity (Comments, Conversation, Conversion into Customer, Likes/Followers, etc.)

NOTE TO MY READERS: The “Elements” section of The Examiner was created for YOU. Clients and readers are constantly messaging me with questions about specific topics. While I don’t consult for free, I do address their questions in general terms through these columns. I invite you to ask questions about Internet Marketing, Social Branding and Event Marketing, as well as submit information about your upcoming projects, as related to the World of Internet Marketing. I will try to include them in my future releases. And, speaking of incentives, if you would like more “Elements,” tips, tricks and Internet Marketing-related news, please subscribe to my articles today!

ELEMENTS of Internet Marketing 101: BrandYOU (On Demand) Tags: Elements of Internet Marketing Brand You Public Relations Native Marketing Social Media Storytelling Social Engagement SEO

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jessica n abraham, jessica n abraham hogan, jessica abraham, internet marketing orlando, shorty produkshins, shorty productions, elements of internet marketing, internet marketing 101, brand you, persona, archetype, social branding, public relations

DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of "BrandYou". Enjoy!

 

BrandYOU! Yes, this is a very important topic. I am glad to be writing about it “on demand.” I have covered this topic many, many times within my articles. But, this topic is the most important one that we can ever cover. The reason behind that is that whether you represent a brand or ARE the brand, BRANDYOU can play a major part in your success… “strike that, erase it.” It will definitely play a major part in your success. BrandYOU isn’t just about Branding. It isn’t even anything to do with Internet Marketing, but it can be. And, that is the problem. But, it is also the greatest thing that could ever happen! That is why it is so important to understand BrandYOU inside and out.

Have you ever heard that you need to eat, sleep and dream your business in order to see it take form? Have you ever considered the fact that YOU are a business? After all, don’t you file taxes? Do you file as an individual, independent contractor, sole proprietor or board member? If you said yes, then technically you just proved that you ARE a business, whether you use your own entity, fictitious name or work for someone else’s brand. The truth is, all of these are brands, And the truth is, you are getting paid to represent that brand. As a matter of fact, you are responsible to pay taxes because that brand is alive! Isn’t that interesting? So, wouldn’t it be in your best interest to keep THOSE interests at the ultimate peak high point at all times? After all, YOU are investing so much time into the brand and then paying taxes on that time that can never be replaced.

In considering this scenario, one should remember a few things about businesses:

  1. First impressions are everything.
  2. Quality customer service needs to be maintained.
  3. Reviews and Testimonials can sway the opinions of those who seek to know about a POTENTIAL service provider.
  4. Competitors exist and work against competitor brands.
  5. What will you do to protect your brand? What will you do to keep the reputation of the brand satisfactory to clients and community?

The obvious first step in BrandYou is always to be on your best behaviour. This doesn’t mean that you can’t show your opinion. But, it means to act upon how you would like to be perceived. If your brand represents THIS, then you can display THIS in your actions. I had a conversation with another business owner recently. The conversation was based around her recent activity on Facebook. She tried to apologize for the “recent racy content.” What she didn’t realize, however, that showing a public interest in a subject based upon her role in the community of her target audience will actually allow her brand to be received as a trustworthy persona and build a lasting brand loyalty that will lead to a long enduring tenure of that brand.

It basically all boils down to this: CATER TO YOUR AUDIENCES. If you want to be perceived as an individual for hire, then portray the ideal characteristics of the ultimate employee. If you are a business, tend to your community of followers and those that you want to target in “giving them what they want” and do not give them a reason to think otherwise. This means to be consistent, persistent and show interest in that particular characteristic.

Like in previous blogs, I would like you to think of a respectable business person, public figure or entertainer. They all have something about them that stands out, correct? This is something that is over emphasized in creating a character perception of them. Now, look at those characteristics that aren’t “front row and center” in their persona. These characteristics do not conflict with the public perception of that brand. Contradictory elements will keep that brand from being accepted, in turn they will more than likely remain unsuccessful.

Think of an artist that may be perceived as a “thug” or “boss.” To find out that they were once on the opposite side of the law and never really this “thug” or “boss,” we change our persona of that artist. True fans will stay loyal. Those are those who really have learned to love the brand’s product and really could care less. But, others have lost respect for that artist. This leads to lower ROIs and less money in our bank accounts.

Keeping realism with your brand or YOU as an individual (BrandYou) and implementing the archetype you have selected for it, you will keep anyone from doubting your mission, vision or even track record. Which means, more often what you say will be taken at face value, respected and believed. If you go slightly off track, we know something is wrong. If you go “left” in your action, we start speculating, assuming and looking for discrepancy in ALL actions and statements made by your brand.

It all really boils down to the ethics of your brand, professionalism and catering to your audiences. As long as you can be perceived as professional, you are entitled to your opinion. If you feel you will offend someone, start by giving a disclosure and allowing them to understand your point or opinion… how you have gotten to this ideal or interest. If it is a fellow business person, they more than likely will understand already. As a matter of fact, they may reach out to you in liasing to these markets in cross promotion or future campaigns. They may just send you business or point you in the direction of that business, especially since you may not be competition due to the catering of different audience types. Stay true to yourself, your brand, and consistency. You will be fine!

 

Women on the Edge: Using Social Media for the pursuit of passion in womanhood. Tags: women on edge international womens day professional edge women empowerment women in business career woman internet marketing networking social

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In the past year, we have seen a viral uprising in how conferences and seminars are done. While we would like to attend actual physical conferences for networking possibilities and to “play with” new technologies, it isn’t always simple to do so with busy schedules, travel prices, and family situations that demand our attention elsewhere. Previously, businesses and companies held private webinars and meetings Online. But, now, it has become a more “mainstream” thing to do. More and more webinars, live events and web conferences are taking place on an International level. Some of these take place simultaneously with physical events at various locations around the World.

 

As like all professions, there is a niche audience that needs to be catered to. Niche audiences demand specific things. They seek something genuine, unique, something that they are unable to find elsewhere. They often seek empowerment, support, encouragement, ideals, brainstorming, training and other valuable resources from like-minded individuals that know exactly what one is going through, feeling, thinking and need

Yesterday, October 14, 2013, was the first day of “Women on the Edge (of Greatness!).” It is a virtual conference that is taking place in the second half of October. From October 14 until October 31, 2013, a series “inspirational and practical Online workshops, Keynotes and other sessions” will take place to encourage women to get started on “BIG goals like starting a business, running your first triathlon or writing a book.” The series physically takes place in Orlando, FL, but registration and attendance takes place Online.

While these sessions will take place and stream live, attendees are welcome to watch them at their convenience through recorded video of these sessions. This means that WOE has the opportunity of going viral and helping women all over the World for years to come. The only thing holding it back at the moment is that registration is $129. So, the World will be unable to access these videos without being an attendee. After all, very valuable information will be given at these events.

The event kicked off with speaker, Jody Urguhart, who presented “The Nerve to Serve, Say Hello to Humor & Goodbye to Burnout!” “Jody is passionate about spreading the message of the importance of fun at work. Jody is a motivational keynote speaker at over 50 organizations and associations every year, and is a top motivational keynote speaker,” states WOE in a recent press release. “Jody’s trademark is to deliver very funny motivational speeches; humor is a key part of her audience connection...Her mission is to help motivate people to derive more meaning, fun and satisfaction from their work.”

The conference is presented by Professional Edge, a company dedicated to providing clientele with the ability to operate business day-to-day with quality Marketing needs at their fingertips. It’s safe to say that Women of the Edge are in good hands with workshops and seminars dedicated to Networking, trial & error approaches to Business through Experimentation, Entrepreneurship and steps to creating a Startup, Social Media, pursuing of dreams, “Dos and Dont’s of Managing a Non Profit,” supporting other business women, Home-based Businesses, Inspiration and getting to know yourself. They also allow networking to take place through a chat session after each seminar!

With the need to create new jobs in a lessening economy, this is the perfect approach to enabling women who do not know where to start with the ability to do so. Not only can they become familiar with who they are, what they want and their passions, but they can also learn to envision a reality and make it such. They will learn how to take that vision, turn it into a reality and then keep it functioning at a healthy level.

Of course, this conference is a way to usher in new potential clients for Professional Edge. But, this might be something that Professional Edge may consider doing on a more regular basis. These tools and resources are very valuable to the woman in the marketplace. Because the speakers are mostly women, it is important to note that their approach comes from the experience of working in a male-dominated world and the nightmares that come from such. Knowing how to handle situations and barriers of entry is just what many young women need everywhere!

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Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
 

 

 

 

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