Brand Social. | Shorty Produkshins is Social Branding, Public Relations and Design Strategies
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WebDAM's Brand Connect shatters industry with visual content management features Tags: technology marketing collateral digital media social branding branding platforms webdam shutterstock integration collaborative platform media

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collaborative branding, social media, marketing collateral, integration, marketing content, scheduled publishing, print, distance teams, marketing platform, technology, news, examiner, internet marketing orlando, miami, detroit, atlanta, pittsburgh, punxsutawney, philly, dallas, fort pierce, los angeles, memphis, webdam, shutterstock, brand management

 

How and Why Shorty Produkshins is Shifting Gears in 2016 Tags: Shorty Produkshins News Jessica N. Abraham Hogan Public Relations Social Branding Internet Marketing Orlando Internet Marketing Pittsburgh SEO

How and Why Shorty Produkshins is Shifting Gears in 2016

 

Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
 

As many of you must know, the face of SEO and Internet Marketing is rapidly changing. It's been almost ten years since we completely evolved into a marketing company. True, we still made music clean up into 2010, but this was done through subsidiary, Shorty's Playground, after splitting into two separate entities in 2007.

Shorty Produkshins has prided itself on keeping a head of competition by being early adopters and evolving our services to meet the needs of our growing audiences. We started as that tiny little studio, consisting of a computer and a closet, and delivered many phases to our most avid supporters. Many of you remember our plaza location and our studio suites. As time evolved and industries became saturated, we evolved. Shorty Produkshins has always giving a "new era in royalty" through this constant growth.

In 2013, we celebrated 10 official years. Innovation and specialization came from the demand of our most prestigious clientele -- those allowed to be named and those under NDA. We focused more on our abilities on "streaming," graphic design, social branding, public relations and event marketing. We also continued to be one of the first to deliver mobile technologies to smaller brands -- something we had been doing since around 2010.

Then, rules of event marketing changed.

We once packed audiences to the point they wrapped around blocks to get into our venues. We packed venues so full, people would leave just because there were too many people there. Mixtape release parties often found they didn't have enough products to hand out to their audiences. We even contributed to many of our larger clientele in having the largest audiences they ever had in their annual events.

Soon, everyone started to adopt the same marketing plan. And, those rules really apply any more. And, let's face it, if the client has a smaller budget, there is a limit to what can be done in competing against venues with holographs, strippers and free drinks all night long. More focus went on Public Relations, Streaming Shows and Social Branding. Shorty Produkshins soared throughout the latter half of 2014 and on through 2015 by directing attention to where it was most effective!

Focused on the media, owner, Jessica N. Abraham-Hogan began growing closer ties with many of the media platforms she worked for over the years. She began to realize that these media ties were great in supporting her public relations clientele. With over 16 years of expertise in social branding, this service was only going to be enhanced by combining services with those of the public relations sector. And, then... Shorty Produkshins would change forever!

While we have been engaging in content marketing since around 2001, many companies have realized how effective it actually is. They are beginning to realize the importance of owning a blog and regularly adding content to their websites. They are learning how impactful social shares can be. And, even Google has changed their algorithms to reflect this ideal. Because so many black hat operations have ruined innocent SEO initiative, Google's new algorithms began focusing more on social impact and content than on anything else.

At Shorty Produkshins, we have already "been there, done that." We have already done the "expert guest" thing, too. But, what of all of it coming full circle? As a content powerhouse, we are scaling our methods for our clientele in delivering Online and Offline promotions where they matter the most, making them an expert in their field and allowing them to monetize all platforms.

As IT companies are shifting towards all-in-one integrations that promote "productivity, collaboration and communication," we are enhancing our internal productions, partnering more frequently and communicating to our audiences more. We are making them part of our endeavors. We aren't just making them part of the conversation, we are making them the conversation. While we will still cater to clientele directly, we are shifting our focus to community.

We have always dedicated ourselves to the underdog. We made it our mission to serve independent artists, brands and causes. We made it our mission to give audiences something to consume. But, everyone is doing that now. Why be like everyone else?

We have built clout (and Klout) over the years. You have been faithful to us, and we are grateful for that. We have come with a new plan of action in serving you... the every day person.  In 2016, we shift gears to community. We shift gears to return the support. In order to continue creating opportunities for you, we must keep evolving us!

In the past, you may have noticed long periods of time that our websites weren't even finished. This is because we focused on our client's work, pushing our own work to the back burner. Over the last 13 years, we have been a mostly referral-based company. Our clientele speak on our behalf, as they return for more. Our clientele have even given us permanent positions within their own companies.

In supporting our past, our existing and our future clientele... in supporting our followers, our lurkers, our true fans... in supporting the customers of our clientele... and in supporting the community, it is time to focus on us... Our true mission.

If you ask Mrs. Abraham-Hogan what makes her continue to do what she does with Shorty Produkshins, she will tell you that it is all the support and loyalty she has gained over the years. It is her hope to create a balance between genuine customer service, the people and humanity. As society corrupts, she feels a duty in giving the people hope for change. As innovation explodes, she loves be the first to tell you (it's probably the little kid in her)... As misinformation is spread, she wants to be sure people are educated. She wants to help a young generation succeed and small businesses stay open. She wants to see people reach their full potential and to be a helping hand.

With 2016, it's not just a new beginning, it's a chance for transformation... metamorphosis in branding social... And, we just want you to pay attention as we begin to unveil our plan of action over these next few months.... You will NOT be disappointed. Because, you are the reason for it all!

Look, Ma! No hands! | Robocast: Automating Social Tags: marketing adertising media technology news robocast play the web social branding marketing tool examiner news jessica n abraham hogan

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Automating Social | Look Ma! No Clicks!  technology, marketing trends, digital media, traditional media,examiner, internet marketing orlando, internet marketing Punxsutawney, internet marketing atlanta, internet marketing detroit, internet marketing memphis, internet marketing fort pierce, internet marketing los angeles, Automating social, brand social, robocast, play the web

Automating Social | Look Ma! No Clicks!
2015, Jessica N. Abraham-Hogan. Used with Permission

 

WebDAM sets the ground rules and gives you 'Fifty Shades of Branding' Tags: marketing online social media social branding branding brand managment brand monitoring internet marketing assets creative writing content

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 technology, marketing trends, digital media, traditional media,examiner, internet marketing orlando, internet marketing Punxsutawney, internet marketing atlanta, internet marketing detroit, internet marketing memphis, internet marketing fort pierce, internet marketing los angeles, Webdam, fifty shades of grey, fifty sahdes of branding, branding 101, rules of branding, how to market online, how to brand,

On Friday, February 13, 2015, theaters everywhere released the “Fifty Shades of Grey” movie, a motion picture derived from a novel with a taboo storyline. In the Marketing World, WebDAM, the leading Digital Asset Management software continues powering a new era for enterprise as they released their own “Fifty Shades” project… “Fifty Shades of Branding.” In “letting your brand go” wild, “Fifty Shades of Branding” gives insight into Branding secrets, new and old, while explaining how and why a brand needs to allure their audiences by showing off its sexy! They have released “the best practices and inspirational statistics to unleash your brand in today’s modern world,” as introduced in a SlideShare presentation, provided to Examiner by WebDAM upon the release of this project.

 

 

 

 

WebDAM announces strategic partnership with AtTask and new integrations Tags: marketing adertising media technology news at task partnersship social branding marketing tool examiner news jessica n abraham hogan webdam

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 technology, marketing trends, digital media, traditional media,examiner, internet marketing orlando, internet marketing Punxsutawney, internet marketing atlanta, internet marketing detroit, internet marketing memphis, internet marketing fort pierce, internet marketing los angeles, Webdam, fifty shades of grey, fifty shades of branding, branding 101, rules of branding, how to market online, how to brand,Shutterstock, At Task

Digital Marketing for Business Trade Show & Conference (DMFB) dates announced. Tags: digital marketing conferences social branding internet marketing public relations raleigh north carolina digital marketing for business
.ME creators rewarded for "making the Internet personal." Tags: dot me loyalty program incentives social branding personal branding brand you public relations web design social network platforms domain reg

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brand loyalty, dot me loyalty program, domain, internet, social branding, personal branding, brand you, social media, web design, social network

 

For those webmasters, bloggers, and social networks that have taken advantage of .ME extensions, as opposed to traditional .COM addresses, you could find yourself “reaping the rewards” of innovation in upcoming weeks. As of January 4, 2014, .ME Registry personnel have announced “The .ME Loyalty Program” at the 2014 New Media Expo (NMX) n Las Vegas, Nevada. The loyalty program is a platform that connects all .ME users into one community and then rewards them with exciting perks and prizes within the community.

Users can begin collecting points by “checking [.ME] social medias, joining .ME contests, bringing friends to the website, sharing related #hashtags on Twitter or Instagram” ...and more! Once points are collected through social action, they may then be rewarded with exciting perks and prizes, “including T-shirts, domain name and hosting packages, gift card vouchers and much more.” The intent to drive more people to .ME domain extensions for personal and social content creation is the goal of this loyalty program. The .ME extension is becoming more popular in today’s “social society” and .ME registry is creating the opportunity for .ME creators to be rewarded for setting the standard in current web trends and domain destinations.

 

While a “youngin’” in comparison to .COM destinations, this five year old practice has been finding itself gaining momentum and rapidly gaining in web demand. Perhaps this is an attempt to combat the future release of multiple domain extensions that include professions, hobbies and topical interests (i.e. JohnSmith.LAWYER, Grocery.STORE, etc.). Nonetheless, .ME will continue to grow with demand, due to short address ability, “call to action potential” and the objective of direct social personalization. Currently, there are over 750,000 domain names under .ME control and more than 170 accredited registrars for them, including the popular GoDaddy.com.

The loyalty program was designed to be “clean and easy” while celebrating the .ME community. Users may sign up through traditional means or via Social Sign In (with Facebook, Twitter, etc.). They will then be able to participate in fun activities that allow them to collect points through the program, while saving points to redeem their rewards.

NMX attendees were given an additional incentive through the loyalty program’s grand announcement. They were encouraged to sign up with Facebook and collect points by sharing their ideals on the new program and including photos that they had taken at the .ME booth on Twitter and Instagram, further attaching the #domainME hashtag selected to commence the .ME Loyalty Program campaign.

“As longtime sponsors of NMX, we have developed a truly special relationship with our blogging community. We would like to invite everyone attending the conference to stop by booth number 607 to chat with us, pose for personalized photos and take home swag we’ve designed for the blogger on the go,” said Predrag Lesic, CEO of the .ME Registry. Many did and became the first of what will be many users participating in the .ME Loyalty Program and “making the Internet more personal!”

Be sure to like .ME Registry on Facebook for exciting details on making this year a great year for .ME and you!

Voices.com empowers voiceover talent with insight on 2013's voiceover industry. Tags: voices voiceover industry voice actors voice 123 social branding social media vox vocals jessica abraham jessica n abraham hogan

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voices, voiceover industry, voice actors, voice 123, social branding, social media, vox, vocals, jessica abraham, jessica n abraham hogan,

“In the midst of a digital revolution,” Voices.com, an International voiceover company, speaks on voice models (or voice actors) and the potential of their careers after releasing a 2013 report on the voiceover industry, released December 31, 2013. An industry needed by all others, Voices.com helps supply the voiceover industry with millions of voices that will be stuck in our heads -- many of which will never have a face. In analyzing the vertical markets of the Online voiceover industry, topics such as “advertising, broadcasting, e-learning, gaming, publishing and streaming” were important in forecasting “where the industry is going” and offering “insight on how voice professionals can stay on top of it.”

Due to the convenience in availability of prosumer quality hardware to all consumers at affordable prices when it comes to recording equipment, home studio setups, audio applications, and computer software, wide adoption of these tools serves as a major attribute to the success of digital and Online “voice marketplaces.” The CEO and Founder of Voices.com, Mr. David Ciccarelli, explains in the report “freelance and professional voice-over talent that work Online have already made the first leap, have acknowledged the current state of the industry and the accepted practices for receiving work and promoting their services to a global audience.”

The Voices platform claims over 200,000 registered users that are actively using the site and an array of beneficial tools found therein, each month. They each have the ability to promote their services through personal profile pages. Each page is able to be shared through social sharing options and connect directly to voiceover talents, who are also reviewed by previous contractors. Each page contains voiceover demos for potential employers to critique. This leads to massive optimization of the website in multiple search engines and shows us why they are “number one” in the Online voiceover markets.

A SWOT Analysis was performed through this report to find the “strengths, challenges/weaknesses, opportunities, and threats” faced by clients and talent within the site and the industry. The report includes statistics, as well as insight to understanding the industry’s current trends. A focus on “how the momentum of digital technology has resulted in the industry’s steady reliance on the internet.” Trends are addressed concerning how standard business for a voiceover is executed.

Voices.com has been the destination for voiceover talent since 2004. They give “ordinary people” the opportunity to compete with professional voiceover talent by servicing companies like: "ABC, NBC, ESPN, PBS, The History Channel, The Discovery Channel, Sony, Audible, Comcast, Bell Canada, Google, Microsoft, Cisco, Western Union, American Airlines, Toyota, Ford and GM as well as organizations such as the US Army and the US Government." In just ten short years, they have accomplished so much by creating a standard for the employment of voiceover talent through digital means.

It is clear that Voices.com wants to make the site work for all parties involved, as they include forums, apps, articles, e-books, infographics, webinars, scripts and a plethora of additional options, in creating the perfect portfolio and polished product for commercial consumption. As businesses are in need of content generation for social platforms and digital media releases, more and more are turning to websites like Voices.com for instant hires. Users are ranked within search engines and within Voices.com’s own platform based on demand, optimization and type-of-membership. Paid memberships ensure higher positions within the platform, still they compete for the top position within it.

Are you interested in becoming a voice over talent? Make sure to check out the following report to find what it takes and how to excell in such an exciting career: The Official 2013 Voice.com Report.

Elements of Internet Marketing: Continuity. Tags: Elements of Internet Marketing Continuity Content Marketing Social Branding Creative Content Social Media Storytelling Social Engagement SEO

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internet marketing, content marketing, creative collateral, public relations, social branding, elements of internet marketing, internet marketing 101, jessica abraham, jessica n abraham, jessica n abraham hogan, internet marketing orlando, internet marketing fort pierce, internet marketing pittsburgh

 

DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of "Continuity.” Enjoy!

 

Today, we speak about continuity, because it is a very important matter that needs attended to “on an ongoing basis.” In the process of Internet Marketing, this is one of the most basic and most important elements. It doesn’t matter what you are doing in your campaign, as long as you are doing it repetitively, you will see some sort of progress. While it depends on what you are actually doing as to how successful you will be in your campaign, you will always see some type of a positive reaction to all of your hard work. Think of someone taking a chisel to a large bolder. Eventually, it will break through and the job will be done.

Continuity does not necessarily mean to continue doing small tasks and waste your time on these tasks that only show a small return. But, it may mean that not doing those small tasks will hold your larger tasks back from their full potential. This is what we want to keep in mind at all times.

For example, in owning a smaller business that provides marketing services to clientele, you have to “be on point” at all times. Your potential clientele will “Google” you to see how well you do. If you are not on the first few pages of Google or get too much traffic to your site, they may look down on you. If your site is constantly falling behind on important key searches related to your company, they will look at you cross-eyed and not take your servicing seriously. If you continue to let negative reviews and feedback build up against your company, you are hindering current and future prospective clients from ever using your services. Therefore, all that you do is in vain.

You may not have a large team of people working with you. That is fine. But, you need to be sure to have a daily or weekly check list of things that seem silly to have a checklist of. This list would contain link building, landing page creation, press releases, social media updates and other tasks that would lend to building backlinks and traffic, as well as awareness for the company. You also want to be sure that you are continually checking for your brand’s reputation on the web and redirecting any negative attention that you are getting. We know that your client’s projects are more important. But, remember your brand is just as important… if not more… because it carries the weight of quality for your past, current and future client base.

Everything you do on the web optimizes it and improves your brand awareness strategy. Everything you don’t do that your competitors are doing stands to set you back and have your client base questioning your abilities. Keep in mind, your clients may actually be knowledgeable of the science behind what you do but not have the time to do it themselves. You have to prove to be an expert in your field no matter what. You have to keep yourself in the limelight, shine positively, and continue to RISE in engines -- not fall behind.

Elements of Internet Marketing: Fresh Content Tags: marketing online social media social branding branding brand managment brand monitoring internet marketing assets creative writing content

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internet marketing of orlando, internet marketing orlando, jessica n abraham hogan, internet marketing pittsburhg, punxsutawney, fort pierce, atlanta, baltimore, dallas, memphis, detroit, fresh content, content marketing, social branding, social media, seo, sem, blogging, web design,

DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of "Fresh Content.” Enjoy!

Like produce, crackers, and bread over time, content can become stale and less able to do anything great for a brand, other than to stand in to fill space and act as a paper weight. Content is created for a purpose. And, true it is always great for storytelling and portfolio purposes. But, once that purpose has been fulfilled, there is nothing left for that content to do of any remarkable means… other than to hold position for a brand, be part of the brand’s story and acting as portfolio filler.

The purposes of content may vary. Content may be displayed for informative, educational, persuasive and entertainment reasons. It can also contribute to an aesthetic experience of a brand’s presence, as well as be implemented for Organic Search Engine Optimization tactic. But, eventually, technology evolves. Aesthetics lessen. Information becomes outdated or too widely known. People have “heard it all before.” Events have come and gone. And, content has optimized the medium to the fullest already. New content is a must, and it should have been here “like yesterday!”

There is always a need for fresh, new content. It is needed to give a website or interactive platform “the magic touch.” It keeps people returning. It keeps your awareness and presence viral. It continues to expand into new realms of optimization for the brand. And, hey! It gives your brand the credibility that something is always being done! Ultimately, your brand’s influence translates into being a “hard worker” in the eyes of your audiences, gaining a powerful respect from them -- even if your products or services are lacking in quality and demand.

Fresh content will keep competition competing fairly. After all, they can’t copy what you have done in the past and continue to “one up” that same content and predecessors every week without feeling the threat of losing clientele, while taking yours. As a matter of fact, healthy competition will keep competing brands sending clientele your way, because “alternatives” are always sought after. The more content available, the more your brand “speaks for itself.” Sales are more easily closed on their own; while more time and resourcing can be spent on pumping out quality products and services.

Fresh content will lead optimization efforts in a positive direction. The more content that is created, named correctly and shared amongst consumers, the better. The more backlinks created through content, as well as content placement, the better. Awareness and optimization efforts will skyrocket. More keywords will be “owned” by your brand, and brand expansion will guarantee a lead in the marketplace, as far as Internet Marketing practices go.

Fresh content takes away the “stale,” outdated appearance of an idle company even if the client base expands through referrals. That being said, it is wise to update and add new content on an ongoing basis. Why lose potential consumers? Why keep your brand from gaining new consumers? Fresh content is a necessity. Continue creating today!

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Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
 

 

 

 

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