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Tagged with "incentives"
Sean "Diddy" Combs launches luxury gifting service, personalized tequila arrives Tags: products gifting incentives personalization hip hop p diddy partnerships luxury deleon ciroc sean puffy combs new york corporate branding

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ICFlix and Visa team up cross platform to convert consumers into brand loyalists Tags: ICFlix Visa Branding Brand Loyalty Brand Awareness Incentives Strategic Partnerships Cross Promotion Investment Rewards Finance News Movie

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icflix, visa, jazwood, arabic movies, indian movies, bollywood, priyanka chopra, nollywood, nigerian movies, hollywood, block busters, finance, investment, strategic partnership

 

Competitors to Netflix join forces with Visa to bring new customers to the company’s Online video playground. A company known to primarily overseas audiences, ICFlix, was established in 2012 and offers a vast array of titles from Hollywood to Bollywood and even Jazwood, which are Arab releases. According to an August 31, 2014 press release, the company has announced that the offer would begin the following day, which would be September 1, 2014.

The offer is very simple, and it is set up to benefit both Visa and ICFlix in assuring that a customer will use a Visa check, debit or credit card to make a subscription purchase with ICFlix. Through their purchase, they will receive two months of service for the price of one. Each subscription fee is similar to that of Netflix, set at $7.99 USD, and appears to offer a larger variety of titles for the International viewer. Even greater the value, consumers are allowed to test drive the platform for free for seven days before making a decision, or while awaiting the arrival of their new Visa card.

 

In making services more convenient for consumers, ICFlix has created cross platform delivery in that movies can be viewed on tablets, PCs, gaming platforms, smart TVs and mobile devices. Is this perhaps a way that Visa is taking advantage of Internet and Mobile Marketing without “in-your-face” marketing? Customers may seek to apply for a new Visa card if they do not currently hold one in that they will see benefits of just that. Likewise, those that hold a Visa may search for other perks and offers available to them. ICFlix will benefit from new consumers that will take advantage of the offer, spread the news to friends and will convert to long term customers. This will build brand loyalty amongst the audiences, who feel they are getting something "extra" for choosing to do business with these brands, as opposed to their competition.

On the cross promotional merger, Karim Beg, Head of Marketing at Visa MENA said: "Visa is pleased to partner with ICFLIX to allow Visa cardholders in the MENA region a special incentive when they purchase a month's subscription on the popular online streaming website. We are delighted to be able to offer avid Hollywood, Bollywood and Jazwood fans in the region the opportunity to stream their favourite films, while enjoying the safety and convenience of transacting with Visa."

We have seen cross promotions between major companies time and time again. This isn’t the first, and it surely isn’t the last. But, it is great to see older, more established businesses teaming up with much newer, expanding businesses and bringing new innovations, offers and brand loyalty to the table.

.ME creators rewarded for "making the Internet personal." Tags: dot me loyalty program incentives social branding personal branding brand you public relations web design social network platforms domain reg

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brand loyalty, dot me loyalty program, domain, internet, social branding, personal branding, brand you, social media, web design, social network

 

For those webmasters, bloggers, and social networks that have taken advantage of .ME extensions, as opposed to traditional .COM addresses, you could find yourself “reaping the rewards” of innovation in upcoming weeks. As of January 4, 2014, .ME Registry personnel have announced “The .ME Loyalty Program” at the 2014 New Media Expo (NMX) n Las Vegas, Nevada. The loyalty program is a platform that connects all .ME users into one community and then rewards them with exciting perks and prizes within the community.

Users can begin collecting points by “checking [.ME] social medias, joining .ME contests, bringing friends to the website, sharing related #hashtags on Twitter or Instagram” ...and more! Once points are collected through social action, they may then be rewarded with exciting perks and prizes, “including T-shirts, domain name and hosting packages, gift card vouchers and much more.” The intent to drive more people to .ME domain extensions for personal and social content creation is the goal of this loyalty program. The .ME extension is becoming more popular in today’s “social society” and .ME registry is creating the opportunity for .ME creators to be rewarded for setting the standard in current web trends and domain destinations.

 

While a “youngin’” in comparison to .COM destinations, this five year old practice has been finding itself gaining momentum and rapidly gaining in web demand. Perhaps this is an attempt to combat the future release of multiple domain extensions that include professions, hobbies and topical interests (i.e. JohnSmith.LAWYER, Grocery.STORE, etc.). Nonetheless, .ME will continue to grow with demand, due to short address ability, “call to action potential” and the objective of direct social personalization. Currently, there are over 750,000 domain names under .ME control and more than 170 accredited registrars for them, including the popular GoDaddy.com.

The loyalty program was designed to be “clean and easy” while celebrating the .ME community. Users may sign up through traditional means or via Social Sign In (with Facebook, Twitter, etc.). They will then be able to participate in fun activities that allow them to collect points through the program, while saving points to redeem their rewards.

NMX attendees were given an additional incentive through the loyalty program’s grand announcement. They were encouraged to sign up with Facebook and collect points by sharing their ideals on the new program and including photos that they had taken at the .ME booth on Twitter and Instagram, further attaching the #domainME hashtag selected to commence the .ME Loyalty Program campaign.

“As longtime sponsors of NMX, we have developed a truly special relationship with our blogging community. We would like to invite everyone attending the conference to stop by booth number 607 to chat with us, pose for personalized photos and take home swag we’ve designed for the blogger on the go,” said Predrag Lesic, CEO of the .ME Registry. Many did and became the first of what will be many users participating in the .ME Loyalty Program and “making the Internet more personal!”

Be sure to like .ME Registry on Facebook for exciting details on making this year a great year for .ME and you!

Event with a cause: TicketForce unveils new implementation tool for non profits. Tags: ticketforce branding event marketing cause marketing incentives fundraising strategic partnerships events lieve events live music social
Elements of Internet Marketing: Incentives Tags: Elements of Internet Marketing Continuity Content Marketing Social Branding Giveaways Social Media Incentives Social Engagement SEO

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DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of "Incentives." Enjoy!

 

Everyone likes “FREE.” As a matter of fact, it is pretty likely that nobody is going to turn down “free.” At the same time, most of our modern society hates doing anything for free… including giving up personal information. This reason comes from past abuse from naive and unethical businesses. No one likes SPAM. While it may be free, it is not friendly. Think of it as a demon that needs “exorcised” immediately. No one wants a “buddy” that will haunt them and annoy them for the rest of their lives.

 

In business, when we give someone something free, it likely comes with a price. We usually expect some sort of “buzz” to be created, because one person will tell the next about this “cool” new “thing” that they got for free. The next person will seek out a free item as well. This is Word of Mouth Marketing. An incentive is given for word about our brand to be spread. It is as simple as that!

As with many successful marketing actions, many businesses are against giving things away for free or taking the risk. Yet, they will complain that they aren’t making the income that they would like for the overall business venture. This is where the problem remains for them. After all, you have to take risks and do something new in order to succeed.

There are many businesses, on the other hand, that thrive through incentives. Incentives often come in the form of products, services and trials. Yet, some businesses have been benefiting from creating an actual monetary reward for their consumer base. Companies like DealsPlus pay users per deal that they list on the site, creating content. They also pay for articles to be written on their blog, coupon posts and other actions that take place.

Other sites give incentive rewards to those that refer users to become users on the site, through content generation and followers, and through referring hirees to the team. In the past, I personally worked with a company that paid college students a dollar to sign up as users on their site. They had to literally sign up through our laptop and mobile devices and confirm their accounts before being paid. These users became the most active on our site, because they had something to gain from it.

The downfall to incentive programs is what may lead consumers from becoming willing to participate in them freely. You see, so many ethical businesses have failed to adopt incentive programs, while more unethical practices have encouraged them. This is where the evil SPAM comes into play, as well as unauthorized charges to credit cards, scams, false contest and giveaway programs in attempts of collecting important information from clientele and so on. As business owners, we have to find a way to combat this, while including an incentive program into our marketing plans.

In including incentive programs into our marketing plans, we have to ensure participants that their privacy information is secured and won’t be sold, that they can trust us, and that participation is worth “the hassle.” Ensuring that our Brand Presence is intact and our reputation precedes us, we have a better chance at creating Brand Trust with our new potential consumers and those who use our products out of necessity. If we hold contests and giveaways, we must be sure that we prove that it was a real contest and announce the actual winner in a public place (Online). Those that entered will be more lead to believe that it will be “better luck next time” and will more than likely participate in the future.

What some people fail to realize is that incentives may be open to everyone. But, the opportunity was a “privilege,” because not everyone will know about it until it is too late. It was a “privilege,” because the consumer has a 1-on-1 experience with the brand, as well. Privilege leads to a personal story where the consumer is part of the overall story and history of the brand. This makes for Loyalty and Tenure. And if you are a business owner, what better incentive is there? Remember, incentives are everything if you can prove it is worth anything for your consumer to take action. Give a good call to action and you’re halfway there!

Some ways that incentives will help brands:

  • Brand Loyalty
  • Brand Trust
  • Word of Mouth
  • Viral Marketing
  • Guaranteed Funneling - Call to Action
  • Sign Ups
  • “Privilege”
  • Sales
  • Press Opportunity
  • SEO Opportunity
  • Brand Action
  • Cross Promotions
  • Sponsorships
  • Conversation
  • Social Activity (Comments, Conversation, Conversion into Customer, Likes/Followers, etc.)

NOTE TO MY READERS: The “Elements” section of The Examiner was created for YOU. Clients and readers are constantly messaging me with questions about specific topics. While I don’t consult for free, I do address their questions in general terms through these columns. I invite you to ask questions about Internet Marketing, Social Branding and Event Marketing, as well as submit information about your upcoming projects, as related to the World of Internet Marketing. I will try to include them in my future releases. And, speaking of incentives, if you would like more “Elements,” tips, tricks and Internet Marketing-related news, please subscribe to my articles today!

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Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
 

 

 

 

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