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It's 2014, and you still have no Mobile Marketing Action Plan? Change that! Tags: heavy weight internet access fish bat mobile marketing mobile advertising app mobile access statistics market research useage analytics
MoceanMobile releases unique, powerful tool in Mobile Advertising and Analysis. Tags: mocean mobile marketing mobile advertising mobile marketing mobile analytics market niche personalization monetization in app analytics

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If you have been thinking about implementing Mobile Marketing into your brand’s Marketing Campaigns, or already have, check this out: Mobile Advertising technology leader, Mocean Mobile has released Mocean for Advertisers. This product is of the latest mobile ad-serving products from this company. This product is said to be the “First 360-degree Product Suite built exclusively for Mobile.” This product enables easy integration in streamlining the buying and serving processes of mobile media for brands, agencies, firms, demand-side platforms and trading desks around the globe.

This product allows clients to plan, buy, monitor and manage Mobile Advertising Campaigns from a single dashboard, ensuring the ability to reach the highest possible conversions and ROIs per impression. Shortly, the company will also release the ability to bid in “real time” in providing access to supplies from bidding exchanges. This comes from the tapping into some of the World’s leading agencies and largest advertisers for feedback on what works, doesn’t work and appeals to their Marketing and Advertising plans.

In essence, the company has optimized their product to fulfill the needs of the most successful businesses, instead of trying to create a “one-size-fits-all” approach for Mobile Marketing and Advertising Strategies. As experts in Mobile, they have basically designed a very powerful product that will hold beneficial to any consumer, provided they learn the sciences behind the craft and how to use the platform for the ultimate Mobile Advertising experience. What it will boil down to is this: If your product or Brand Messaging is no good, you can only blame yourself, because you will be reaching the right markets in the right places at the right time. This product is set to solve the “huge transparency problem within the digital advertising industry where everything is based on metrics."

Mocean Mobile is comprised of developers, leaders, and influencers in the World of Media and Advertising as veterans from companies like Google, DoubleClick, Apple, Yahoo, Hachette Filipacchi and AOL. Operating under a parent company, Mojiva, Inc., Mocean Mobile currently provides corporations with ad-serving solutions for customers such as AT&T, Vodafone, WebMD, Microsoft, Skype, BlackBerry and TV Guide. Mocean Mobile is also known for having created one of the first mobile display technology platforms, powering mobile revenue opportunities for publishers, developers, app stores, brand marketers and ad agency trading desks. Mocean Mobile serves as the third-party for providing these opportunities for all mobile devices on a cross-platform basis!

As we have discussed in previous articles, Mobile Marketing is, ironically, not commonly practiced in a rapidly growing Mobile Marketing, and Mobile Advertising continues to go untapped for the most part! For those that have been doing it: "Two of the biggest pain points to date for ad agencies have been tracking and measurement, and there has been no available mobile ad-serving platform to address these challenges – until now," said Julie Preis, Senior Vice President of Product Management at Mocean Mobile.

It is said that by the end of 2013, we can expect 20-percent of the GLOBAL population to access the Internet via mobile and 30-percent by May of 2015. These numbers are much higher for specific areas of the World, such as The United States, Canada and major areas in Europe. With the unestimated launch of Google’s Internet balloons in remote areas around the World and the fact that WiFi can be supported on mobile devices, which are lower priced than computer terminals and laptops, this number may indeed be a “low ball” estimate in this given time period. As for Mocean Mobile, the number of ad impressions has increased by 180-percent between March 2012 and March 2013.

Additional Mocean for Advertisers benefits include:

  • A unified dashboard and reporting solution that enables the user to monitor all campaign activity from one simple interface;
  • Permission-based access that allows ad agencies to give clients access to individually customized, real-time reporting interfaces;
  • Simplified work-flow with multi-conversion reporting across mobile Web and app inventory, and
  • Proven mobile ad-serving technology that currently manages more than 80 billion mobile ad requests per month.
What's the difference? Mobile Marketing VS Mobile Marketing Tags: mobile marketing mobile advertising sms marketing cross platform delivery cross channel marketing digital marketing online promotions mobile

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Shorty Produkshins, Shorty Productions, Business Card, Graphics

Call to Action: Make THEM do what YOU want them to do! Tags: shorty produkshins brand social call to action influence linking client conversions return on investment campaign blogging advertising

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Today, nearly everybody has a social presence, a website, a blog. Yet, there are so many consumers who are never converted into customers. The brand is then discouraged by the “Power of Social” and what a great possibilities can be brought through Viral. So, what’s going on? What is being done wrong that could better create sales and conversions for the brand and increase bank account registers at the same time?

Whether your content is “on point” or not, whether it’s elaborate or not... whether your content is optimized OR NOT, you more than likely aren’t going to convert consumers without a “Call to Action.” What is a Call to Action? It is the point of your Marketing Message where you direct consumers to do what YOU want them to do. This may be as simple as a “click here to subscribe” statement to as complex as “fill out the form below to download this free white paper.”

Without a Call to Action, there is no clear reason for the content to be provided other than for consumption. Sure, when someone is extremely interested in what you have to offer, they will seek out your product or service and pay for it. But, let’s look at the reality of the situation. Most of your potential consumer bases have already seen this and similar content multiple times before. Even if they haven’t, most consumers are lazy and need that “pep talk” to seal the deal! Close the sale! Don’t let them get away!

In Marketing, there is a term that we use in directing our consumers to do what we want them to do. It’s called funneling. This is a process that includes many options for a user to get to the direct point of interest. We may make the sell through the “home page,” or we may make it through multiple landing pages of the brand’s web sites and social presences. Whichever route they take, we continue simplifying their options, until the point of sale is acheived. We analyze the funnel to find out where consumers are yielding to our coercement in improving sales over time. Sales may just be sign ups to our mailing list, or they may actually be monetary gain... as in actual sales! Without a call to action, they will more than likely click the next thing that interests them or leave our presence all together. We have to stop this from happening immediately!

If you own a blog, tweet, post to Facebook or even send out SMS messages through power programs like Trumpia, make sure you are calling your users to an action via a Call to Action. Tell them what they should do, and entice them to do it! And, if there really isn’t a purpose to your message, be sure to tell them about your website or some other interesting detail that will keep you connected!

On that note, here is my own confession: I am personally guilty of not placing a Call to Action on most of my articles here at Examiner. However due to ethics, I try to keep things as “Kosher” as possible. On the contrary, there are still ways to subscribe to me and connect with me directly and can be found within the body of each article. So, make sure you take advantage and connect with me today!

Why do I want TRUMPIA in MY LIFE? -- Increase sales, awareness and participation Tags: mobile marketing mobile advertising sms marketing cross platform delivery cross channel marketing digital marketing online promotions mobile

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It is projected that mobile will be nearly the number one means of Internet connection in 2013. Whether a mobile phone or a tablet device, it is expected that top companies alone will be spending $4.6 Billion dollars in just Mobile Marketing alone. Previously, it is estimated that top companies, combined with small businesses, have only put .9% of their stock into mobile marketing, while nearly 16% of all 4 Billion global users show conversions through Mobile Marketing. The interesting fact in this equation is that a majority of these people will never and have never seen any form of Mobile Marketing ever, can you imagine if they have? “Jumping on the bandwagon” now might not be a bad thing, at least before Mobile Marketing becomes overly saturated like MySpace and now Facebook is becoming.

 

Truthfully, Internet Marketing will always live on, as long as we are “always connected.” Social Branding will always be around, as long as digital products can be shared and consumed and people feel the need for a personal connection with their most beloved brands. And, Events will always need marketed as long as people are looking for something to do. So, let’s bring all of these elements together as one into an action plan.

 

I have recently partnered with Trumpia. It's not that I am biased to Trumpia. I just love Trumpia. I have been using them for a while now and think they are an excellent choice for any size business or brand. They have high profile products and plans, as well as ones set for low budgets, starting at $25 a month!

Let me interject on the topic of Trumpia before going into detail about this Mobile Marketing.

If you sign up today for a free 30-day trial (which can be cancelled before the month is up), you will get all kinds of benefits from the company that I am sure you will grow to love! But, the best part is that whatever you are getting, you are getting double that because I know you are going to use the promo code: BRANDSOCIAL. My special little treat to you… NOW, back to the regularly scheduled post.

Why do I support what Trumpia is doing? What do I even like about their platform? Why do I continue using it?

I don’t know if you guys remember (and I think I even posted about this brand one time) SayNow.com. This company was acquired by Google and no longer alive. Soulja Boy was one to make it famous due to his “Kiss Me Through The Phone” song. Basically, if you called or text that number, you were automatically made part of the SayNow Network. You could cancel at any time. But, you could expect BRAND updates via text, voice, e-mail and so on. Picture messages and videos could be traded. Live calls and voice messages could be connected and so much more.

To me, Trumpia is the “grown up” version of SayNow with very beneficial features for businesses (large and small), venues, events, doctors offices, schools, artists, studios, actors, authors and more! There are data collection features that prove very invaluable to a brand. Personalization is present and even reaches consumers on a very personal level!

Short codes are given for simple text campaigns, as well as QR (Quick Response) Codes. There are apps and widgets available to users. Coupons can be sent to brand loyalists, along with e-Card options (for Viral efforts). Appointments can also be set and reminded of through the platform. These are only a few of the reasons I am loving Trumpia in all of its glory!

Can you see now how a business professional could take advantage of this option? Now, let me get back to Mobile Marketing. Mobile Marketing allows for instant access in private. Individuals have been clocked to check their cell phones for text messages every three minutes. They do this out of fear that they have missed a text, double checking before and after gaming, out of boredom, while answering and sending other texts, and in between app usage — including Social Networks! To be blunt, “hit them where it counts.” That’s the mission! that’s the goal! That’s what will take a brand to conversion!

For a full Mobile Marketing campaign to see success in maturation, there are other things that can be done by a firm or agency, like Shorty Produkshins, that will treat your Mobile Marketing efforts as if they were the only option, knowing that there are indeed other options out there. Treating Mobile Marketing as an Internet Marketing campaign with Mobile Targets, app creation, mobile advertisements, mobile sites and more are only the beginning. We have to paint the picture for the brand. We have to BRAND the brand. Branding it socially has just now became more personal and the user is always “DIRECTLY connected” to a brand!

Consumers and brands are always within reach. Constant-but-not-spammy contact is available to engage consumers in conversation. Brands can poll the consumers directly and know who THEY are specifically. By doing this, less money can be spent on research, as consumers tend to answer “more truthfully” in private, especially on personal mobile devices! By knowing what your consumer wants and needs, you are able to cater to them specifically and give them EXACTLY what they desire. You listened to them. They will never forget it. Loyalty, virality and Word of Mouth has now been set into motion!

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Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
 

 

 

 

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