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Study shows Gen-X to lead 2.1% decline in traditional media consumption by 2019 Tags: technology news marketing adertising media Gen X Millennials Market Trends Public Relations Marketing examiner news jessica n abraham hogan
How and Why Shorty Produkshins is Shifting Gears in 2016 Tags: Shorty Produkshins News Jessica N. Abraham Hogan Public Relations Social Branding Internet Marketing Orlando Internet Marketing Pittsburgh SEO

How and Why Shorty Produkshins is Shifting Gears in 2016

 

Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
 

As many of you must know, the face of SEO and Internet Marketing is rapidly changing. It's been almost ten years since we completely evolved into a marketing company. True, we still made music clean up into 2010, but this was done through subsidiary, Shorty's Playground, after splitting into two separate entities in 2007.

Shorty Produkshins has prided itself on keeping a head of competition by being early adopters and evolving our services to meet the needs of our growing audiences. We started as that tiny little studio, consisting of a computer and a closet, and delivered many phases to our most avid supporters. Many of you remember our plaza location and our studio suites. As time evolved and industries became saturated, we evolved. Shorty Produkshins has always giving a "new era in royalty" through this constant growth.

In 2013, we celebrated 10 official years. Innovation and specialization came from the demand of our most prestigious clientele -- those allowed to be named and those under NDA. We focused more on our abilities on "streaming," graphic design, social branding, public relations and event marketing. We also continued to be one of the first to deliver mobile technologies to smaller brands -- something we had been doing since around 2010.

Then, rules of event marketing changed.

We once packed audiences to the point they wrapped around blocks to get into our venues. We packed venues so full, people would leave just because there were too many people there. Mixtape release parties often found they didn't have enough products to hand out to their audiences. We even contributed to many of our larger clientele in having the largest audiences they ever had in their annual events.

Soon, everyone started to adopt the same marketing plan. And, those rules really apply any more. And, let's face it, if the client has a smaller budget, there is a limit to what can be done in competing against venues with holographs, strippers and free drinks all night long. More focus went on Public Relations, Streaming Shows and Social Branding. Shorty Produkshins soared throughout the latter half of 2014 and on through 2015 by directing attention to where it was most effective!

Focused on the media, owner, Jessica N. Abraham-Hogan began growing closer ties with many of the media platforms she worked for over the years. She began to realize that these media ties were great in supporting her public relations clientele. With over 16 years of expertise in social branding, this service was only going to be enhanced by combining services with those of the public relations sector. And, then... Shorty Produkshins would change forever!

While we have been engaging in content marketing since around 2001, many companies have realized how effective it actually is. They are beginning to realize the importance of owning a blog and regularly adding content to their websites. They are learning how impactful social shares can be. And, even Google has changed their algorithms to reflect this ideal. Because so many black hat operations have ruined innocent SEO initiative, Google's new algorithms began focusing more on social impact and content than on anything else.

At Shorty Produkshins, we have already "been there, done that." We have already done the "expert guest" thing, too. But, what of all of it coming full circle? As a content powerhouse, we are scaling our methods for our clientele in delivering Online and Offline promotions where they matter the most, making them an expert in their field and allowing them to monetize all platforms.

As IT companies are shifting towards all-in-one integrations that promote "productivity, collaboration and communication," we are enhancing our internal productions, partnering more frequently and communicating to our audiences more. We are making them part of our endeavors. We aren't just making them part of the conversation, we are making them the conversation. While we will still cater to clientele directly, we are shifting our focus to community.

We have always dedicated ourselves to the underdog. We made it our mission to serve independent artists, brands and causes. We made it our mission to give audiences something to consume. But, everyone is doing that now. Why be like everyone else?

We have built clout (and Klout) over the years. You have been faithful to us, and we are grateful for that. We have come with a new plan of action in serving you... the every day person.  In 2016, we shift gears to community. We shift gears to return the support. In order to continue creating opportunities for you, we must keep evolving us!

In the past, you may have noticed long periods of time that our websites weren't even finished. This is because we focused on our client's work, pushing our own work to the back burner. Over the last 13 years, we have been a mostly referral-based company. Our clientele speak on our behalf, as they return for more. Our clientele have even given us permanent positions within their own companies.

In supporting our past, our existing and our future clientele... in supporting our followers, our lurkers, our true fans... in supporting the customers of our clientele... and in supporting the community, it is time to focus on us... Our true mission.

If you ask Mrs. Abraham-Hogan what makes her continue to do what she does with Shorty Produkshins, she will tell you that it is all the support and loyalty she has gained over the years. It is her hope to create a balance between genuine customer service, the people and humanity. As society corrupts, she feels a duty in giving the people hope for change. As innovation explodes, she loves be the first to tell you (it's probably the little kid in her)... As misinformation is spread, she wants to be sure people are educated. She wants to help a young generation succeed and small businesses stay open. She wants to see people reach their full potential and to be a helping hand.

With 2016, it's not just a new beginning, it's a chance for transformation... metamorphosis in branding social... And, we just want you to pay attention as we begin to unveil our plan of action over these next few months.... You will NOT be disappointed. Because, you are the reason for it all!

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Shorty Produkshins currently seeks independent contractors in major cities Tags: Internet marketing orlando shorty produkshins shorty productions brand social public relations hiring jessica n abraham hogan pittsburgh news

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Shorty Produkshins has grown over the last ten years and has expanded borders from Orlando and Pittsburgh origins to other regions around the World that include places like: Atlanta, Los Angeles, Las Vegas, Memphis, Detroit, Punxsutawney, Philadelphia, Toronto, Nigeria and more! They provide clientele with Social Branding and Event Marketing options that are optimized through “Advanced Internet Marketing and SEO tactic.” They also provide current clientele with Public Relations, Mobile Marketing, Design Strategies, and Consultation.

As the company has grown, and with recently adding new services to its menu, Shorty Produkshins current marketing teams have been faced with the challenge of time and possibility. Shorty Produkshins believes in direct focus and dedication to the creative process for each project in providing quality service in a timely manner. Because of this, it has become more difficult to continue ongoing efforts to market services to new and potential clientele. This is an important part of ensuring a successful future for the business. It is also the reason the current campaign has been prompted.

They are seeking “self-motivated” individuals that demonstrate ethic, professionalism and determination to add to the roster. As Independent Contractors, they would be allowed to set their own schedules, work from home and make as much profit from commission as they allow themselves to acheive. They will be marketing in-demand servicing from Shorty Produkshins that is geared towards individual brands, small businesses and non-profit organizations.

“Because the power of ‘Social’ is strong, Shorty Produkshins intends on hiring those Independent Contractors from a variety of backgrounds and education levels, as long as the individuals perform ethically, professionally and with great determination while having fun! Individuals will be working from home but are encouraged to network at larger events and gatherings. They will be working closely with the Shorty Produkshins marketing team from around the World through an Online platform created specifically with them in mind.”

They are asking individuals to submit resumes, along with a written answer or video reply to the questions: “Why I am qualified to be added to the team, and why would I be a great asset to the team?” Strong communication skills are a necessity. They are only interested in “individuals who can demonstrate a passion for Social branding and Event Marketing.”

Ideal for “ those individuals who are well known in their communities, are attending college, are involved in the Entertainment Business and/or are “Power Hustlers” who can prompt and close sales quickly,” they are asking applicants to direct all deliverables to hiring@shortyprodukshins.com… Will you make the cut?

Digital Marketing for Business Trade Show & Conference (DMFB) dates announced. Tags: digital marketing conferences social branding internet marketing public relations raleigh north carolina digital marketing for business
.ME creators rewarded for "making the Internet personal." Tags: dot me loyalty program incentives social branding personal branding brand you public relations web design social network platforms domain reg

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For those webmasters, bloggers, and social networks that have taken advantage of .ME extensions, as opposed to traditional .COM addresses, you could find yourself “reaping the rewards” of innovation in upcoming weeks. As of January 4, 2014, .ME Registry personnel have announced “The .ME Loyalty Program” at the 2014 New Media Expo (NMX) n Las Vegas, Nevada. The loyalty program is a platform that connects all .ME users into one community and then rewards them with exciting perks and prizes within the community.

Users can begin collecting points by “checking [.ME] social medias, joining .ME contests, bringing friends to the website, sharing related #hashtags on Twitter or Instagram” ...and more! Once points are collected through social action, they may then be rewarded with exciting perks and prizes, “including T-shirts, domain name and hosting packages, gift card vouchers and much more.” The intent to drive more people to .ME domain extensions for personal and social content creation is the goal of this loyalty program. The .ME extension is becoming more popular in today’s “social society” and .ME registry is creating the opportunity for .ME creators to be rewarded for setting the standard in current web trends and domain destinations.

 

While a “youngin’” in comparison to .COM destinations, this five year old practice has been finding itself gaining momentum and rapidly gaining in web demand. Perhaps this is an attempt to combat the future release of multiple domain extensions that include professions, hobbies and topical interests (i.e. JohnSmith.LAWYER, Grocery.STORE, etc.). Nonetheless, .ME will continue to grow with demand, due to short address ability, “call to action potential” and the objective of direct social personalization. Currently, there are over 750,000 domain names under .ME control and more than 170 accredited registrars for them, including the popular GoDaddy.com.

The loyalty program was designed to be “clean and easy” while celebrating the .ME community. Users may sign up through traditional means or via Social Sign In (with Facebook, Twitter, etc.). They will then be able to participate in fun activities that allow them to collect points through the program, while saving points to redeem their rewards.

NMX attendees were given an additional incentive through the loyalty program’s grand announcement. They were encouraged to sign up with Facebook and collect points by sharing their ideals on the new program and including photos that they had taken at the .ME booth on Twitter and Instagram, further attaching the #domainME hashtag selected to commence the .ME Loyalty Program campaign.

“As longtime sponsors of NMX, we have developed a truly special relationship with our blogging community. We would like to invite everyone attending the conference to stop by booth number 607 to chat with us, pose for personalized photos and take home swag we’ve designed for the blogger on the go,” said Predrag Lesic, CEO of the .ME Registry. Many did and became the first of what will be many users participating in the .ME Loyalty Program and “making the Internet more personal!”

Be sure to like .ME Registry on Facebook for exciting details on making this year a great year for .ME and you!

Elements of Internet Marketing: The importance of the press release Tags: Elements of Internet Marketing Press Releases Public Relations Native Marketing Social Media Storytelling Social Engagement SEO

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DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of "Press Releases". Enjoy!

We all want to get our message out to the masses. We all want to scream it from the rooftops and keep the “telephone” effect going. But, what will really help our brand to succeed in today’s Global marketplace? How will we encourage rapid spread of our message to Corporate Partners, Investors, Brand Enthusiasts and the media?

 

Traditional approaches have always encouraged businesses to release press sheets to the media in the form of a Press Release. This has always been highly effective, because Media Partners are always looking for “the latest” in news on select topics to report to their audiences. The less searching that they have to do to find out everything that they need to know about your brand’s latest news, the more likely they are to even learn of its existence.

As populations increase and more businesses are founded through these populations, more brands are seeking attention from media outlets. This is leading to the influx of flooded e-mail submissions and mailroom ambushes of press opportunities, all the while being ignored due to lack of feasibility amongst available resources. Writers simply find their own stories, either by means of networking or through Online distribution sites.

Modern technologies have led to new venues of spreading your message to the masses. Yes, the continued networking on social platforms, such as Linkedin and Facebook (and especially with those in the press) come in handy. But, so much information is being submitted amongst “friends” and “connections” per minute, that it is easy to simply fall through the cracks. Additionally, those Brand Enthusiasts are already aware and interested in your brand’s latest releases, but what about those new potential consumers that aren’t even aware of your brand’s imprint within your industry. How do we reach them?

This is where we discuss the importance of the Press Release, as we know it today. Press Releases can appear to us in a tangible form, but they are now more common to be found via digital formatting around the net. Some brands simply include Press Releases within their own blogs, Press Rooms (which are very important to have) on company websites, or in E-mail Correspondences with previous contacts. This is fine; but again, where is the outreach to new potential consumers?

Today, not only is the release of press more common within a digital platform, but the receiving end is also done this way. As mentioned, writers are finding themselves heading to distribution sites around the net to seek a variety of unique press opportunities from brands and organizations around the World. They can simply search a topic and find an intriguing amount of results based on entered criteria. Due to multiple submissions, it won’t seem as though a specific brand has a monopoly on the writer’s news stories due to “contact only” submissions from those already in their Rolodex.

Press Releases, and especially Social Media Releases, are key elements in Advanced Internet Marketing tactics. They are one of the fundamental stages in Brand Awareness on the web. They include information about our brand, news about the brand, and links (backlinks) to our brand’s presence around the net. They are organic in nature, so they tend to optimize all links attached based on keywords found within the content of our release. With Social Media Releases (SMR), we are able to include videos and pictures that better depict the information that we are distributing.

Some news sites, like Google News, AOL News or Yahoo News, tend to demonstrate loyalty by solely using specific distribution networks to create press stories. Some newswires, another name given to distribution sites, generate submissions through paid subscriptions by brands, which are also accepted by the third-party news outlet. Each channel uses their own set practices based on established readers of the site. The key to distribution “switch offs” are by creating easy-to-use content that makes the process easier for wires to continually flow.

Stories that are most shared, backlinked to and from, or that are most accessed will more than likely be picked up by news sources immediately, due to obvious interest in your brand’s story. Using distribution networks with Social Sharing enabled will allow your release to be shared around the net, hike your optimization in search engines, and show a count of shared interest and/or “likes” surrounding your story. While this may help, it certainly will not hurt your brand. What will hurt your brand is “spamming” too many distribution channels with the same exact version of the press release.

You will find, search engines generally do not like “duplicate” materials. Therefore, they are less likely to rank duplicate sources unless they are attached to highly ranked web channels. This is another story for another day, but what matters at the moment is choosing the right distribution channel wisely. Duplicate releases are fine, but this must take place only through channels that hold a high reputation on the web. Some sites, however, will reject duplicate material in order to keep their prestigious reputation in place.

Lower ranking sites usually do not mind duplicate stories, and it would be wise to have separate stories to share at these channels. As a matter of fact, if immediate awareness is all that you seek, go ahead and place your release within these sites. It is not promised that your release will ever be seen here, however. By doing this, it is also not promised that search engines will ever recognize it as a valuable piece of search history, because it is a duplicate. By having a separate release and engaging in this method, it is a gamble -- but it can be highly effective on the contrary.

In releasing your story to the media, make sure you do not forget to backlink to it. Backlinks will find ranking through crawling of already established and ranked sites. Do not forget to submit your release to search engines. There are hundreds of search engines with active searches in place on a daily basis. Keep in mind, there are more search engines than just Google, Yahoo, or Bing.

Keep in mind that Youtube is considered one of our most used and influential search engines, as reported by recent web studies. That being said, do not forget to include video with your Social Media Release. It may be wise to create a video with your latest story in tact, even if not release an SMR.

News sources may include your video within their own version of your story for release. There are many people that get their news through video depictions, as opposed to actually reading the story surrounding it in text. Through video, you have the opportunity to tell the whole story in your own way and be promised that the story not be misconstrued and misrepresentative of important facts that you want portrayed. Video counts will also dictate interest in your story through video views. Take advantage of this! It shows that people actually seek information that you are giving.

Press releases aren’t just the point of contact for our brand to media outlets. They are a highly effective tool for Brand Awareness, Backlinking and Consumption. They are an effective way of telling our story in our own words. They are a means of updating audiences of our brand’s track record, documenting our story and keeping positive energies flowing through our brand’s veins. Continuous press excites our audiences and keeps them interested in our brand’s progress, even feeling a part of our brand’s success. How are you using press to your advantage in staying ahead of competition? If you are not, maybe it is time to start.

Educational App encourages "Social" with contest in promoting Math to our youth! Tags: mobile applications iphone app math childhood education education development math arrow sproglit examiner social network public relations
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Stupid Cancer's Instapeer App supports young adult cancer victims via "Social" Tags: mobile applications mobile marketing app stupid cancer instapeer therapy examiner social network public relations

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Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
 

 

 

 

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