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Elements of Internet Marketing: Continuity. Tags: Elements of Internet Marketing Continuity Content Marketing Social Branding Creative Content Social Media Storytelling Social Engagement SEO

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internet marketing, content marketing, creative collateral, public relations, social branding, elements of internet marketing, internet marketing 101, jessica abraham, jessica n abraham, jessica n abraham hogan, internet marketing orlando, internet marketing fort pierce, internet marketing pittsburgh

 

DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of "Continuity.” Enjoy!

 

Today, we speak about continuity, because it is a very important matter that needs attended to “on an ongoing basis.” In the process of Internet Marketing, this is one of the most basic and most important elements. It doesn’t matter what you are doing in your campaign, as long as you are doing it repetitively, you will see some sort of progress. While it depends on what you are actually doing as to how successful you will be in your campaign, you will always see some type of a positive reaction to all of your hard work. Think of someone taking a chisel to a large bolder. Eventually, it will break through and the job will be done.

Continuity does not necessarily mean to continue doing small tasks and waste your time on these tasks that only show a small return. But, it may mean that not doing those small tasks will hold your larger tasks back from their full potential. This is what we want to keep in mind at all times.

For example, in owning a smaller business that provides marketing services to clientele, you have to “be on point” at all times. Your potential clientele will “Google” you to see how well you do. If you are not on the first few pages of Google or get too much traffic to your site, they may look down on you. If your site is constantly falling behind on important key searches related to your company, they will look at you cross-eyed and not take your servicing seriously. If you continue to let negative reviews and feedback build up against your company, you are hindering current and future prospective clients from ever using your services. Therefore, all that you do is in vain.

You may not have a large team of people working with you. That is fine. But, you need to be sure to have a daily or weekly check list of things that seem silly to have a checklist of. This list would contain link building, landing page creation, press releases, social media updates and other tasks that would lend to building backlinks and traffic, as well as awareness for the company. You also want to be sure that you are continually checking for your brand’s reputation on the web and redirecting any negative attention that you are getting. We know that your client’s projects are more important. But, remember your brand is just as important… if not more… because it carries the weight of quality for your past, current and future client base.

Everything you do on the web optimizes it and improves your brand awareness strategy. Everything you don’t do that your competitors are doing stands to set you back and have your client base questioning your abilities. Keep in mind, your clients may actually be knowledgeable of the science behind what you do but not have the time to do it themselves. You have to prove to be an expert in your field no matter what. You have to keep yourself in the limelight, shine positively, and continue to RISE in engines -- not fall behind.

Elements of Internet Marketing: Incentives Tags: Elements of Internet Marketing Continuity Content Marketing Social Branding Giveaways Social Media Incentives Social Engagement SEO

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elements of internet marketing, incentives, marketing 101, jessica abraham, jessica n abraham, jessica n abraham hogan, internet marketing orlando, incentives, free, giveaway, gift, contest, internet marketing pittsburgh, internet marketing atlanta, detroit, fort pierce, shorty produkshins, shorty productions

DISCLAIMER: Every once in awhile, we cover “Elements of Internet Marketing” and why they are important for everyone to be aware or reminded of. Some of these topics are not new, but they are very important to consumers and service providers to repeatedly encounter and understand. Today’s “Element” is related to the topic of "Incentives." Enjoy!

 

Everyone likes “FREE.” As a matter of fact, it is pretty likely that nobody is going to turn down “free.” At the same time, most of our modern society hates doing anything for free… including giving up personal information. This reason comes from past abuse from naive and unethical businesses. No one likes SPAM. While it may be free, it is not friendly. Think of it as a demon that needs “exorcised” immediately. No one wants a “buddy” that will haunt them and annoy them for the rest of their lives.

 

In business, when we give someone something free, it likely comes with a price. We usually expect some sort of “buzz” to be created, because one person will tell the next about this “cool” new “thing” that they got for free. The next person will seek out a free item as well. This is Word of Mouth Marketing. An incentive is given for word about our brand to be spread. It is as simple as that!

As with many successful marketing actions, many businesses are against giving things away for free or taking the risk. Yet, they will complain that they aren’t making the income that they would like for the overall business venture. This is where the problem remains for them. After all, you have to take risks and do something new in order to succeed.

There are many businesses, on the other hand, that thrive through incentives. Incentives often come in the form of products, services and trials. Yet, some businesses have been benefiting from creating an actual monetary reward for their consumer base. Companies like DealsPlus pay users per deal that they list on the site, creating content. They also pay for articles to be written on their blog, coupon posts and other actions that take place.

Other sites give incentive rewards to those that refer users to become users on the site, through content generation and followers, and through referring hirees to the team. In the past, I personally worked with a company that paid college students a dollar to sign up as users on their site. They had to literally sign up through our laptop and mobile devices and confirm their accounts before being paid. These users became the most active on our site, because they had something to gain from it.

The downfall to incentive programs is what may lead consumers from becoming willing to participate in them freely. You see, so many ethical businesses have failed to adopt incentive programs, while more unethical practices have encouraged them. This is where the evil SPAM comes into play, as well as unauthorized charges to credit cards, scams, false contest and giveaway programs in attempts of collecting important information from clientele and so on. As business owners, we have to find a way to combat this, while including an incentive program into our marketing plans.

In including incentive programs into our marketing plans, we have to ensure participants that their privacy information is secured and won’t be sold, that they can trust us, and that participation is worth “the hassle.” Ensuring that our Brand Presence is intact and our reputation precedes us, we have a better chance at creating Brand Trust with our new potential consumers and those who use our products out of necessity. If we hold contests and giveaways, we must be sure that we prove that it was a real contest and announce the actual winner in a public place (Online). Those that entered will be more lead to believe that it will be “better luck next time” and will more than likely participate in the future.

What some people fail to realize is that incentives may be open to everyone. But, the opportunity was a “privilege,” because not everyone will know about it until it is too late. It was a “privilege,” because the consumer has a 1-on-1 experience with the brand, as well. Privilege leads to a personal story where the consumer is part of the overall story and history of the brand. This makes for Loyalty and Tenure. And if you are a business owner, what better incentive is there? Remember, incentives are everything if you can prove it is worth anything for your consumer to take action. Give a good call to action and you’re halfway there!

Some ways that incentives will help brands:

  • Brand Loyalty
  • Brand Trust
  • Word of Mouth
  • Viral Marketing
  • Guaranteed Funneling - Call to Action
  • Sign Ups
  • “Privilege”
  • Sales
  • Press Opportunity
  • SEO Opportunity
  • Brand Action
  • Cross Promotions
  • Sponsorships
  • Conversation
  • Social Activity (Comments, Conversation, Conversion into Customer, Likes/Followers, etc.)

NOTE TO MY READERS: The “Elements” section of The Examiner was created for YOU. Clients and readers are constantly messaging me with questions about specific topics. While I don’t consult for free, I do address their questions in general terms through these columns. I invite you to ask questions about Internet Marketing, Social Branding and Event Marketing, as well as submit information about your upcoming projects, as related to the World of Internet Marketing. I will try to include them in my future releases. And, speaking of incentives, if you would like more “Elements,” tips, tricks and Internet Marketing-related news, please subscribe to my articles today!

Search Engine Optimization... The Neverending Story. Tags: Elements of Internet Marketing Continuity Content Marketing Social Branding Creative Content Social Media Storytelling Social Engagement SEO

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examiner, internet marketing orlando, jessica abraham, jessica n abraham, jessica n abraham hogan, web marketing, digital marketing, online marketing, orlando, atlanta, detroit, fort pierce

Search Engine Optimization is an ongoing effort... Point. Blank. Period. There are some experts out there speaking false information into the Business World on how it “doesn’t matter how high you rank in Google” and other search engines, most of your focus should be on actual marketing itself. Are they serious?! Those who know Internet Marketing like the back of their own hand know that SEO (Search Engine Optimization) is one of the most important elements of marketing. As a matter of fact, it is the reason that other forms of marketing even exist and continue to strive!

 

Who says appearing on the first few pages, and especially the first few results, of a Search Engine do not help a brand perform at its maximum potential? Who says it doesn’t help a brand find awareness, especially when local area search takes place? If SEO isn’t done properly, all Social Branding and Media Marketing efforts can pretty much find themselves flushed down the toilet!

SEO is not just naming a few keywords or tagging a few items. It’s more than just descriptions and backlinks. In today’s day and age, related search results are almost a standard, photo matches for similar results are sure to return, and content is King! Not only is it King, but it is more valuable than any keyword you place on your page! And, naming it correctly is even more important. Using generic names for photos and audio will just hinder efforts.

In today’s World of Search, more and more businesses and brand are finding themselves working with individuals and firms that have mastered Search Engine Optimization as a skill and/or Internet Marketing as a whole. So if everyone is doing it right, how exactly does your brand stand out in the crowd?

It is true, most people are learning that if they aren’t doing it right, they might as well “close up shop” in E-commerce and other related industries, because they won’t make sales. So, they put in a few marketing dollars and integrate SEO into their efforts. The problem is, they don’t realize that SEO is an ongoing effort -- a never ending story! Most people are simply hiring professionals or doing it themselves to get the job only half done. They hire someone to optimize their site, or they create “Meta Tags” and call it quits! The goal of SEO is to stay on top amongst competitors, affiliates and even those in the same industry as yourself, who may not even be a competitor!

So, we name and detail Meta Tags. We include optimized copy for the page. We name all content and create “Alt Tags” for them. We backlink and create internal links, amongst every other element of SEO (and there are many). The thing is this: No matter how much optimization we do for a site, it is NEVER enough! Therefore, hiring someone to optimize your site is different from total SEO in all actuality.

The difference is plain and simple. Newer sites and newer optimization by competitors will begin to be tracked. Algorithms are programmed to realize some content will become outdated. Such is the case with news stories. There will always be a new shooting and the one that just took place will become old news, no matter how often that story is searched out.

So, how do we combat this? Again... ONGOING SEO! Refreshing and updating pages, adding to and making changes, etc. Our websites aren’t the only thing that needs continuous updating, so do our Social Media outlets and social networks in which are attached to our sites. Why? Link Wheels and Pyramids end up pinging our sites and connecting the content indirectly. Every click is a vote, every impression is a bump up! The more content, the better. The more relevant the content, much better. The more linking and embedding of content... even better! And one must do this on a monthly, weekly and even daily basis, or they should plan on falling behind.

There are arguments that Organic Search results, traffic sent to your page based upon the text of your coding, are good enough. Okay, then why are these same people still “wasting” money on SEM (Search Engine Marketing) if they think that Organic Search is enough? Don’t let these people fool you. It is their goal to hold up your efforts so they, themselves, or clients can get ahead. It’s misinformation at its best.

Organic Search is important. But, keeping information and content new and interesting is even more important. After all, repeat traffic yields new traffic through Viral and Word of Mouth means. Those are the two hardest forms of marketing to achieve, because you can’t just make someone want to tell another person about your brand or site. They have to want to do it. And if they are bored or losing interest in what you have to offer, they won’t become excited enough to share it with those who take their opinions seriously.

Because SEO is an ongoing effort and others are slowly catching on, links and content are always changing out, and old ones are even being removed. Who is to say that all of those backlinks you just committed to will even be valid or existent in a few months? Continuous backlinking is important. After all, it is a means for Brand Awareness. Awareness brings Interest. Interest encourages Influence. Influence equates to Loyalty. And, Loyalty endures Tenure. For the sake of your brand’s survival, please engage in Ongoing SEO Activity! Be kind to your brand, and it will literally pay you back!

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Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
 

 

 

 

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