Brand Social. | Shorty Produkshins is Social Branding, Public Relations and Design Strategies
Tagged with "Brand Identity"
Let's Talk Quality: YOU are responsible for YOUR name! Tags: BrandYOU Brand Reputation Storytelling Brand Identity Marketing Yourself Own Your Name Responsibility Reputation Monitoring Brand Loyalty


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You know, there is a law that you should ALWAYS be responsible to uphold. As a Marketer, there will always be projects that come your way. Many of those projects will be more lucrative than others. But, what will you do with those offers? Do you accept them or not?

As a Marketing Expert, it is your responsibilty to act responsibly for your brand. As you recall from previous articles, your company and clients aren’t the only brands you should be worried about. YOU are a brand. As a matter of fact, YOU ARE what they call BrandYOU.


In accepting gigs, please pay attention to the “Law of Quality.” This doesn’t mean that the product has to be quality. But, the morale behind it should also be quality. Who and what is this product benefiting and why? Does it relate to your branding structure? For example, you work on mostly Non Profit projects and projects for churches and religious groups. But, you have a very lucrative “adult” project thrown in your direction. Do you take it?

You have to understand that any project you work on will affect your name, as your brand is your name and is attached to all that you work on. Your client base, and even competitors, will become responsive to your releases and contributions. Word often spreads. Will your accepted projects take from the brand you have created? If you are a “Sports Marketer,” but do projects for a cosmetic company, you can never be called THE (with an emphasis on the “e”) Sports Marketer, because now you show no specific niche. Who is your specific target market?

While it is important to act responsibly for your brand’s sake, this does NOT mean to turn down gigs as they come to you. This actually means the opposite. Why not build a portfolio in another niche? Wait? Did I just say that? How can you build a portfolio in another niche without confusing your expertise amongst audiences? Easily! Check this out:

  • 1. Choose an Alias/Penname and establish a “Doing Business As” Business Entity through your local government.
  • 2. *Optional* get an EIN and bank account related to that name, unless you are okay with your current being used.
  • 3. Alternatively, sign Non Disclosures with the firm/client seeking business with you to mask business between entities.
  • 4. Accept the business and do it as a “side project” keeping your name off of it.
  • 5. Choose to work at a higher rate and give credit to the person hiring you.
  • 6. Network with others in your industry. Collect a “finder’s fee” and hand off clients. Most will return the favor!

It’s as simple as that! Keep your brand’s best interest at mind and the archetype specific. Don’t be a “jack of all trades, master of none!” Good luck!

BrandYourself: A cool, novice tool for 'owning your name' in cyberspace Tags: BrandYOU Brand Reputation Storytelling Brand Identity Marketing Yourself Own Your Name Responsibility Reputation Monitoring Brand Loyalty seo


brand yourself, brand you, social media, social networking, seo, search engine optimization, social rnaking, search engine ranking, jessica abraham , jessica n abraham, jessica n abraham hogan, internet marketing orlando


Have you ever "Googled" yourself only to find websites that have nothing to do with you? Mug shots of criminals? Reviews about businesses not even in the same state as you?


Would you like to dominate the first few pages of Google with your search results? Aside from in depth SEO-work by a professional, there is a basic tool available to novice users everywhere.


A few months ago, I discovered a site called Apparently, I was a little over a year behind this knowledge, because this site has been around since the earlier parts of 2012 from what I am understanding.

The site was created in efforts to keep "same" people together in search results, separating successful business people from arrrest records of convicts that include mugshots, both of which share the same name and possibly same city of residence. has the common goal of helping you rise within the search rankings using your name as personal leverage. It keeps your websites, portfolios, social network profiles and more attached to this central hub.

This hub acts as a link wheel and builds the connection between a user on Facebook to the handle on Twitter that everyone is following, while linking to professional and personal web spaces and biographies.

As an active user since my discovery of this site, I have been a little impressed. I use a basic account, because this is one of my areas of expertise and a paid account would be a waste of money to me. However, it would be a good investment to someone who does not have this knowledge.

While the site, itself, does not rank high in search engines (even with a PageRank score of 6), it does indeed boost the PageRanks of your sites through authoritative linking and through acting as a central hub. It also keeps you up to date on tips and tricks of basic SEO (Search Engine Optimization) strategies if you subscribe to their newsletter. is very good at communicating with users almost immediately. One of my URLs were not listed on the BrandYourself profile I created with them. When it appeared in the top results, I was emailed by BrandYourself to tattle-tale on the "Unidentified Link." It gave me tips on how to battle the site and regain territory. It also told me how many people viewed my page by telling on them as soon as they visited the page!

While I do not have a premium account, I am impressed overall. To be honest, there are more efficient and effective ways of doing this. But, as I have stated earlier: For someone to have no experience in the field of SEO or Internet Marketing, this is an awesome tool for them to use and to find ownership in the most valuable keyword they will ever own -- their name!

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Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.




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