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Contributing Writer
 
Jessica N. Abraham-Hogan is an Internet Marketing Professional, specializing in the areas of Social Branding and Public Relations. For the last 12 years, she has worked with multiple brands and Online platforms, providing unique content and driving impact through advanced marketing strategy. She is the owner and founder of Shorty Produkshins, an Online Promotions Company, servicing established brands within the industries of Entertainment Business and Internet Marketing. Reminding YOU to Brand Social. http://www.brandsocial.me
 

Latest Articles

Smaller Devices and Motion Sensing: Is This the Future of Smartphones? - 01/26/2016
FTC Success Elusive In Enforcing National Do Not Call Registry - 01/26/2016
Revolutionary Trends Shift the Customer Experience, Increasing Brand Loyalty for 2016 - 01/25/2016
What Can Businesses Learn About Omni-Channel Marketing from Signet's Extensive Brands? - 01/22/2016
Chic Sketch, Bridging Fashion and Technology Through Mobile Integrations - 01/22/2016
Cloud-based e-Discovery Creating Efficiencies for Law Firms - 01/19/2016
Linux Foundation Executive Details 5 Virtual Networking Predictions for 2016 - 01/18/2016
HTML5 Continues to Transform Traditional Print to Scalable Interactive Experiences - 01/15/2016
Time for an SaaS Update? - 01/14/2016
Sharegate Escorts Proprietary Information to Enterprise-friendly Platforms - 01/13/2016
New York City Will Be America's First Smart City - 01/11/2016
AT&T VoLTE Pairs Clearer Calls with Simultaneous Web Browsing - 01/11/2016
Business VoIP Enhances the Customer Experience - 01/08/2016
The Difference Between Enterprise and Mid-Size Customer Service Solutions and Why Aspect is a Big Deal - 01/06/2016
Resolve to Keep Your Customers Happy in 2016 - 01/04/2016
How Millennials are Shifting the Cloud Contact Center in 2016 - 01/04/2016
What the Vidyo VP9 Release Means for WebRTC - 12/31/2015
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Health Apps Show Rapid Adoption, Promoting a Healthier Lifestyle Through Usage - 12/23/2015
TokBox, Polycom Leading to Faster, More Productive Tech & Conferencing Experiences in 2016 - 12/23/2015
Predictions for Real Estate 2016: How Agents and Facilities Managers Will Benefit - 12/22/2015
BrightPoint Security Enhances Community-Based Threat Intelligence Capabilities - 12/21/2015
Bell Labs Study Delivers Connectivity and Support Intel for Service Providers - 12/21/2015
Vidyo, Inc. Teams up with Genesys AppFoundry for Interactive Video Service Experience - 12/21/2015
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European Union Considers Sweeping Changes to Mobile Landscape - 12/11/2015
Verizon Will Join Wi-Fi Revolution in Early 2016 - 12/10/2015
Video Conferencing Empowers Workers, Grows Businesses - 12/09/2015
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How and Why Shorty Produkshins is Shifting Gears in 2016 Tags: Shorty Produkshins News Jessica N. Abraham Hogan Public Relations Social Branding Internet Marketing Orlando Internet Marketing Pittsburgh SEO

How and Why Shorty Produkshins is Shifting Gears in 2016

 

Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
 

As many of you must know, the face of SEO and Internet Marketing is rapidly changing. It's been almost ten years since we completely evolved into a marketing company. True, we still made music clean up into 2010, but this was done through subsidiary, Shorty's Playground, after splitting into two separate entities in 2007.

Shorty Produkshins has prided itself on keeping a head of competition by being early adopters and evolving our services to meet the needs of our growing audiences. We started as that tiny little studio, consisting of a computer and a closet, and delivered many phases to our most avid supporters. Many of you remember our plaza location and our studio suites. As time evolved and industries became saturated, we evolved. Shorty Produkshins has always giving a "new era in royalty" through this constant growth.

In 2013, we celebrated 10 official years. Innovation and specialization came from the demand of our most prestigious clientele -- those allowed to be named and those under NDA. We focused more on our abilities on "streaming," graphic design, social branding, public relations and event marketing. We also continued to be one of the first to deliver mobile technologies to smaller brands -- something we had been doing since around 2010.

Then, rules of event marketing changed.

We once packed audiences to the point they wrapped around blocks to get into our venues. We packed venues so full, people would leave just because there were too many people there. Mixtape release parties often found they didn't have enough products to hand out to their audiences. We even contributed to many of our larger clientele in having the largest audiences they ever had in their annual events.

Soon, everyone started to adopt the same marketing plan. And, those rules really apply any more. And, let's face it, if the client has a smaller budget, there is a limit to what can be done in competing against venues with holographs, strippers and free drinks all night long. More focus went on Public Relations, Streaming Shows and Social Branding. Shorty Produkshins soared throughout the latter half of 2014 and on through 2015 by directing attention to where it was most effective!

Focused on the media, owner, Jessica N. Abraham-Hogan began growing closer ties with many of the media platforms she worked for over the years. She began to realize that these media ties were great in supporting her public relations clientele. With over 16 years of expertise in social branding, this service was only going to be enhanced by combining services with those of the public relations sector. And, then... Shorty Produkshins would change forever!

While we have been engaging in content marketing since around 2001, many companies have realized how effective it actually is. They are beginning to realize the importance of owning a blog and regularly adding content to their websites. They are learning how impactful social shares can be. And, even Google has changed their algorithms to reflect this ideal. Because so many black hat operations have ruined innocent SEO initiative, Google's new algorithms began focusing more on social impact and content than on anything else.

At Shorty Produkshins, we have already "been there, done that." We have already done the "expert guest" thing, too. But, what of all of it coming full circle? As a content powerhouse, we are scaling our methods for our clientele in delivering Online and Offline promotions where they matter the most, making them an expert in their field and allowing them to monetize all platforms.

As IT companies are shifting towards all-in-one integrations that promote "productivity, collaboration and communication," we are enhancing our internal productions, partnering more frequently and communicating to our audiences more. We are making them part of our endeavors. We aren't just making them part of the conversation, we are making them the conversation. While we will still cater to clientele directly, we are shifting our focus to community.

We have always dedicated ourselves to the underdog. We made it our mission to serve independent artists, brands and causes. We made it our mission to give audiences something to consume. But, everyone is doing that now. Why be like everyone else?

We have built clout (and Klout) over the years. You have been faithful to us, and we are grateful for that. We have come with a new plan of action in serving you... the every day person.  In 2016, we shift gears to community. We shift gears to return the support. In order to continue creating opportunities for you, we must keep evolving us!

In the past, you may have noticed long periods of time that our websites weren't even finished. This is because we focused on our client's work, pushing our own work to the back burner. Over the last 13 years, we have been a mostly referral-based company. Our clientele speak on our behalf, as they return for more. Our clientele have even given us permanent positions within their own companies.

In supporting our past, our existing and our future clientele... in supporting our followers, our lurkers, our true fans... in supporting the customers of our clientele... and in supporting the community, it is time to focus on us... Our true mission.

If you ask Mrs. Abraham-Hogan what makes her continue to do what she does with Shorty Produkshins, she will tell you that it is all the support and loyalty she has gained over the years. It is her hope to create a balance between genuine customer service, the people and humanity. As society corrupts, she feels a duty in giving the people hope for change. As innovation explodes, she loves be the first to tell you (it's probably the little kid in her)... As misinformation is spread, she wants to be sure people are educated. She wants to help a young generation succeed and small businesses stay open. She wants to see people reach their full potential and to be a helping hand.

With 2016, it's not just a new beginning, it's a chance for transformation... metamorphosis in branding social... And, we just want you to pay attention as we begin to unveil our plan of action over these next few months.... You will NOT be disappointed. Because, you are the reason for it all!

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Sean "Diddy" Combs launches luxury gifting service, personalized tequila arrives Tags: products gifting incentives personalization hip hop p diddy partnerships luxury deleon ciroc sean puffy combs new york corporate branding

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Instacard and Target partner for shopping, delivery in one hour or less Tags: technology news marketing adertising media instacard target examiner news jessica n abraham hogan
Facebook making changes, improving mobile profiles and design Tags: technology news marketing adertising media Gen X Millennials Market Trends Public Relations Facebook examiner news jessica n abraham hogan
The Sabir Bey Show announces new projects, releases and home on RMC On Air Tags: technology news marketing adertising media Google Play Mobile App The Sabir Bey Show RMC On Air Moor examiner news jessica n abraham hogan

PREVIOUSLY PUBLISHED ON EXAMINER ON SEPTEMBER 28, 2015

 

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Shorty Produkshins is an Online Promotions Company from Orlando, Florida, specializing in Social Branding and Event Marketing, as well as Public Relations and Design Strategy, for the last 11 years.
 

 

 

 

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